The Role
The Creative Strategist manages and analyzes social media campaigns, reviews ad performance, writes copy, and collaborates on creative execution.
Summary Generated by Built In
CREATIVE STRATEGIST
About the Role
The Creative Strategist will be in charge of launching large volumes of ads and obsessing over performance. You’ll work side-by-side with designers and video editors — ideating, improving, and pushing out new concepts weekly. You’ll live inside dashboards. You’ll dissect why an ad works (or doesn’t). You’ll obsess over hooks, headlines, and ideas that convert. This role blends creativity and analysis. You’re tech-savvy, comfortable with spreadsheets, and unafraid to learn new tools or AI workflows. You can manage dozens of ads in motion without losing track of what matters: results.
You are a good fit if
● You take full ownership of your work domain
● You’re always learning new things on your own
● You’re endlessly curious and experimental
● You’ve managed or owned a creative roadmap on social media
● You’re a strong copywriter - you write clear, persuasive copy
● You embrace data and insights
● You adapt fast and thrive in change
What You'll Do
● Review creative performance daily and turn insights into new ad ideas
● Own end-to-end the Paid Social Media creative execution.
● Write and edit ad briefs: hooks, headlines, scripts, and copy
● Continuously research and develop new angles, hooks, and messaging based on audience insights
● Collaborate with video editors and designers to produce your vision, fast
● Benchmark competitors and spot emerging creative trends
● Organize and maintain a creative testing roadmap
● Embrace AI tools to speed up research and ideation
Requirements
● 2+ years of experience managing and analyzing social media campaigns for consolidated brands
● 2+ years of experience dealing with Meta Ads
● Professional English (written and spoken)
Skills Required
- 2+ years of experience managing social media campaigns
- 2+ years of experience dealing with Meta Ads
- Professional English (written and spoken)
Am I A Good Fit?
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The Company
What We Do
Pacifica Continental is a global recruitment firm specialized in strategic positions such as board members, c-suites, senior and middle management, and skilled professionals across various industries, helping clients attract, develop, and retain talent to accelerate business growth.
