Creative Strategist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Builds strong client partnerships on behalf of the creative team, developing innovative, high-level campaign strategies across linear television, streaming and digital platforms targeting the right audience to achieve the brand goals of the organization's largest clients. Focuses on leading client strategy and oversees the execution of comprehensive creative solutions. Confident in storytelling, engaging in client-facing and partner presentations, and achieving revenue goals by selling the value of creative.
Job Description
Core Responsibilities
1. High-Level Client Strategy: Consistently leads high-volume, client campaigns for the organization's largest accounts and cross-market opportunities, utilizing best-in-class brand positioning and marketing strategies. Focuses on market research, brainstorming, conceptualizing, and directing overall strategy.
2. Creative Storytelling: Be able to use various internal tools and data to develop strategic storytelling. Identify client's customers' needs and conceptualize original and unique creative ideas. Plus, pitch and execute the ideas from script to completed media.
3. Exceptional Client Management: Demonstrates exceptional client management skills by leading dynamic creative discovery and presentation meetings with the organization's largest clients, utilizing excellent listening and relationship-building skills.
4. Strategic Oversight: Exemplifies the highest standard of marketing strategy, ensuring that creative design execution aligns with varying budgets and turnaround times. Oversees the strategic direction with internal and external partners.
5. Brand Representation: Professionally represents the agency's brand and the larger organization's brand in all capacities and on behalf of their manager as necessary.
6. Budget and Timeline Management: Develops budgets proportional to media spend, sets realistic timeline expectations, and ensures strategic alignment for the largest revenue-generating opportunities.
7. Collaboration with Business Partners: Collaborates with and/or leads business partners to identify, develop, and close the largest prospect opportunities. Competes for AOR-level business, government contracts, and additional revenue opportunities by leveraging strategic expertise.
8. Adoption of New Technologies: Leads by example in adopting and implementing new technologies, software, and processes (e.g., software, A.I. applications)
9. Business Acumen: Demonstrates strong business acumen by selling the value of strategic creative solutions and is a leader in creative revenue and margin goals in a fast-paced sales environment.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Client Strategy; Business Acumen; Client Management; Collaboration; Fostering Communication
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years