The Role
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom and food and beverage destination Hypebeans.
We’re looking for a Creative Strategist (or a Mid-Level Creative) to join the US Creative Team in the end-to-end ideation and production of branded and white-label content, events and campaigns for our brand partners.
Working with a team of creatives, designers and writers, the role is integral to developing ideas, pitching them, and bringing them to life. This role is ideal for someone with strong foundational creative skills who is excited to grow within a fast-paced combination agency/publisher environment.
Responsibilities:
- Understand Hypebeast’s platform and products, and use that knowledge to develop ideas and build campaigns that use our brand’s cultural acumen to produce content and experiences that exceed client expectations.
- Work across creative, production, editorial, sales and account management teams to build campaigns, ensuring all content deliverables align with the HYPEBEAST mission, client objectives, and budget.
- Write and structure pitch decks, creative briefs, and narratives that clearly communicate the campaign strategy and creative approach.
- Utilize data, insights, research and past campaign performance to inform new and updated strategies.
- Identify creative white space across platforms and recommend formats, rollouts, or partnership models that feel ownable to the brand.
- Mentor junior talent by offering direction, feedback, and collaborative guidance during concept development.
- Proactively pitch new opportunities for brand innovation, both internally and in response to client briefs.
- Ideate new and innovative ways to rollout content and get eyes on our work.
- Analyze content opportunities across platforms and competitors and recommend strategies, interactions or approaches.
- Focus on team and organizational needs - creating proactive opportunities to improve team communication and creativity.
- Communicate clearly with internal teams on project objectives and deliverables.
Requirements:
- 4+ years experience as a creative, copywriter, editor or strategist at a publisher, creative agency, or similar.
- Concept, develop and pitch campaigns aligned to client goals that fit within a specific cultural lens and make sense within a given product set.
- Utilize provided data and client creative strategy/platforms to inform creative decision making.
- Translate top-line ideas into detailed strategy-led and/or creative-led campaigns.
- Propose content launches strategies and campaign rollouts.
- Justify campaign ideas and build creative arguments through research, data, and insights.
- Use past campaign performance to inform new ideas.
- Pitch ideas in an easy-to-understand and compelling way, both written and verbally to both internal and external stakeholders.
- Experience working cross-functionally across sales, account, and production teams, prioritizing deliverables and deadlines.
- In-depth understanding of the HYPEBEAST brand as well as the landscape of contemporary youth culture, including but not limited to: fashion, art, design, music, sports.
- Proficient in Keynote and have experience with Adobe design suite.
If you think you’ve got what it takes, please provide your portfolio/website, cover letter, CV and expected salary.
This position is based and located in New York. Candidate must be eligible to work in US.
Personal data collected is for recruitment purpose only.
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The Company
What We Do
Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.
Why Work With Us
HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.
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