CREATIVE STRATEGISTWHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
- You are committed to making decisions informed by research
- Your customer service is referenced as the bar that others strive to emulate
- You take pride in arriving to meetings prepared with insight to contribute
- You organize your time and say “no” appropriately so that you can attend to what is most critical
- You are committed to approaching challenge & failure with curiosity about how to improve
- Your word is trustworthy; you do what you say you will
YOU ARE DRIVEN TO INCREASE VALUE
- You are passionate about building brands for the next generation
- You gather context ahead of meetings so that you arrive prepared with insight and input
- You clearly articulate your expertise so that even a beginner can understand the concept
- You are in the habit of documenting and reporting your work
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You seek opportunities to refine your skills without being prompted
- You desire to inspire others with your excellence and expertise
- You are willing to put in the reps to be an expert in your domain
WHAT YOU’LL DO
POSITION Creativity is fueled by conviction. As a professional critic with a strategic point of view, you’re here to build a portfolio of performance strategies you can be proud of. You help clients differentiate themselves within the greater ecommerce landscape by leveraging data and AI to inform marketing calendars, consumer insights, and revenue optimization strategies. From analyzing customer data to developing innovative acquisition offers, your insights help brands expand their existing customer value while also acquiring new ones. You will leverage the Ultimate Brief tool to visualize data, identify key revenue peaks, analyze ad performance, understand customer personas, and optimize strategies based on robust data.
PLAN The secret to fueling your client’s growth objectives is delivering great strategies at the right time. As a marketing professional, you optimize your client’s marketing calendar to ensure strategies are implemented for the highest profit potential moments. After designing a quarterly strategic testing plan, you oversee its deployment from concepting to monthly performance reporting. As a strategic operations lead on your team, you organize, prioritize, and manage client approvals on all strategic initiatives. You’re able to keep multiple points of information organized with great attention to detail.
PERFORM Measure twice, cut once. Strategic problem-solving starts with a deep understanding of historical data, current ecommerce trends, and consumer behavior to develop winning strategies that impact your client's growth. You’re Neo, navigating your way through the Matrix of Facebook Ads Manager, Google Analytics, Shopify, and the Ultimate Brief tool. You will develop strategic hypotheses and share performance stories monthly with clients to show how your strategies are helping clients reach their growth goals — from increasing brand recall to optimizing revenue streams.
YOUR SKILLS
- Strategic planning and execution experience
- Monthly Performance Reporting
- Marketing Calendar Design
- Creative Testing & Analysis (Audience, Asset, Copy, Allocation of Media Spend Per Channel, Performance)
- Customer Journey Analysis
- Competitor Research
- Strategic Approval & Revision Management
- Strategy Optimization Per Channel
- Strategic Audits (BD/Sales)
- Offer Design
- Strategic Operations
- Consumer Insights / Research
- Messaging Strategy
- Some Client Management
- Present Creative Ideas and Strategy to Clients
- Proficiency with data visualization tools, specifically for analyzing revenue peaks, ad performance, customer personas, and creative angles.
WHAT SUCCESS LOOKS LIKE Success in Your Day to Day Looks Like
- Ensure client satisfaction on all strategic services.
- Ensure strategies are delivered to the team according to the marketing calendar with proper lead times.
- Lead cross-functional teams through ideation of new strategic concepts for both evergreen & promotional campaigns.
- Deliver varied strategic toolkits optimized for platform testing and efficient spend through a variety of strategic designs and placement formats.
- Employ creative solutions that result in week-over-week increase in efficiency and scale.
- Zero unapproved delays on agreed-upon strategic delivery, revision, and build timelines.
- Majority of strategic initiatives delivered to client are approved on the second round.
- Strategic accounts hit spend, revenue, and profit targets to align with growth and media forecasts.
- Deliver regular production updates to clients on work underway.
Success in Your First Three to Six Months Looks Like
- Build trust and a strong relational foundation with your teammates.
- Mastery of the CTC Creative Strategy Operating System, including The Ultimate Brief, Performance Ad Library, and Concept Log
- Strategic initiatives in strategic accounts hit spend, revenue, & profit targets to align with your client’s growth forecast.
- Proven ability to structure strategic tests to arrive at actionable insights.
- Able to tell a clear narrative about the impact of your strategic solutions on account performance.
- Foster an environment of creative collaboration and innovation.
- Majority of strategic initiatives delivered to clients approved on the second round.
- Build strong relational equity with clients as demonstrated by 75%+ client renewal of strategic services.
- Deliver actionable research and insights reports to clients during monthly performance reporting.
- Proven ability to structure strategic tests to arrive at actionable insights on a monthly basis.
- Your strategies will be amongst the highest drivers of ROAS and efficiency in the accounts.
WHAT YOU’LL BRING TO THE TABLE
- B.A. or B.S. in advertising, marketing, data science, communications, journalism, English, or relevant work experience.
- 4-6 years experience creating and executing strategic concepts at an ecommerce brand or digital marketing agency.
- Project management experience, writing briefs and managing multiple strategic projects simultaneously.
- Working knowledge of Adobe Suite, Google Suite, Shopify or similar ecommerce platforms, Google Analytics/Ads, etc.
- An understanding of current and future design and strategic trends — you know what’ll be in before it’s in, and what’ll be out before it’s out.
- Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds).
- Skilled in ASANA or relevant project management software preferred.
- Exceptional written and verbal communication skills.
- Ability to organize, prioritize and manage multiple tasks with great attention to detail.
- Ability to complete short-term and long-term goals in a proper manner.
- An insatiable curiosity and an inability to leave a problem alone until you’ve found one or many different potential solutions.
- A desire to take risks — but only after carefully examining the calculus and determining that your chosen course of action is most effective.
- Experience with data visualization tools, particularly the Ultimate Brief, to enhance creative strategies and campaign optimization.
SALARY & BENEFITS
- Salary range: $75,000 - $90,000 annually
- Bonus Structure | 10% of base salary
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where the employees currently own 20% of the company through the ESOP. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies.
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
*NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee.
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
What We Do
Common Thread Collective is an ecommerce growth agency. We help businesses break through to their next tier of revenue by leveraging our formula: (Visitors x Conversion Rate x LTV) - Variable Costs = Profit.
As entrepreneurs ourselves, we know what it’s like to watch a business grow and thrive against the odds.
The “common thread” we’ve found between successful brands is simple: they have a clear business goal and they know how to set targets that ladder up to that goal.
With teams dedicated to growing and scaling brands — across paid media, retention, and strategy — we’re in the business of translating big-picture goals into concrete steps and transforming those steps into real-world outcomes.
Here’s another way of putting it:
We know how to turn a dream into a reality. Whether the dream is to grow year-over-year, sell the business, or change the world, that shared dream is the common thread that unites us.
