Lutra

Creative Strategist

Posted 6 Hours Ago

Be an Early Applicant

2 Locations

In-Office or Remote

115K-165K Annually

Mid level

Artificial Intelligence • Fintech • Professional Services • Software

The Role

Develop and test performance creative across static ads, video, motion, UGC, and landing pages. Turn customer insights, product stories, and performance data into concepts, hooks, scripts, and iterations. Analyze creative performance, manage testing roadmaps, identify fatigue, document learnings, and build scalable creative workflows. Collaborate with paid media, product design, product marketing, agencies, and external partners while personally producing high-quality creative.

Summary Generated by Built In

Your Opportunity

Our client is a fast-growing Canadian fintech building modern financial tools around people's largest bills. Already processing roughly $2B in annual transaction volume, this platform allows people to pay rent, tuition, insurance, and nearly any other bill by credit card, turning expenses into a way to build credit, earn rewards, and gain financial flexibility.

To date, the growth team has been composed of generalists. They’ve made incredible progress. They’ve also acknowledged that the next stage of growth hinges on their ability to produce and iterate a calibre of creative work that requires someone dedicated to the craft. That’s where this Creative Strategist comes in.

If this is your type of challenge, you’ll report to the Head of Growth and work alongside a tight-knit team to build the creative marketing engine of a product that over 200,000 Canadians have already signed up for. You will turn customer insights, product stories, and performance data into ads, UGC, video, and landing pages, putting new concepts in market every week and evolving the brand’s marketing strategy. Leveraging AI tastefully and tactfully, you will decide what to build, ship it yourself, and let the results shape the next round, with real ownership over what gets made.

Key Responsibilities

Concept development: Develop net-new concepts, angles, hooks, and scripts from customer insight, product stories, cultural moments, and performance data
Creative testing: Own the testing roadmap across net-new concepts, iterations on winners, and rapid variants, with a clear hypothesis behind every test
Statics: Design static ads and write the headlines and ad copy that run with them
Motion and video: Move the account beyond statics with motion design, video edits, or both, from animated app-screen walkthroughs to UGC cut from creator footage
Landing pages: Build and iterate paid landing pages, testing offers, layouts, and social proof, and tightening message match from ad to page
Performance analysis: Break down results by concept, angle, hook, and format, catch creative fatigue before it hits performance, and scale winners into new iterations
Learning agenda: Keep a live test backlog and share a weekly readout of winners, losers, learnings, and what ships next
Creative ops: Build the templates, frameworks, winners library, and AI-enabled workflows that increase creative volume and velocity without lowering the bar
Agency and cross-functional partnership: Collaborate with the paid media agency on concepts and channel needs, and with product design and product marketing on launches
Partner approvals: Route partner-facing creative through partner review and plan around its timelines

Your Know-How

You have 3 to 5 years of experience in growth creative, performance creative, paid social creative, or a similar hands-on role
You have a portfolio of work you personally made, not only campaigns you directed
You have strong creative taste across concepts, copy, design, video, and landing pages
You can produce non-static creative through video editing or motion design, in addition to polished static work
You have deep, working fluency in professional design and video-editing tools, whichever ones produce your best work
You have sharp instincts for hooks, messaging angles, offers, and direct-response creative
You understand testing, iteration, and creative fatigue
You generate original concepts from the product itself rather than waiting for a brief
You move fast and ship without a large production team
You are excited about AI and consistently look for new tools that increase creative output
You take high ownership, spotting the creative bottleneck and solving it without waiting to be briefed

It’s a Bonus If

You have motion design experience, such as animating app screens and product UI for paid ads
Your background spans copywriting, design, and video rather than a single creative discipline
You enjoy thinking like a product marketer about how new features should be tested and positioned

Compensation

The base pay range for this role is CA$115,000 – CA$165,000 per year.

Skills Required

3 to 5 years of experience in growth creative, performance creative, paid social creative, or a similar hands-on role
Portfolio of personally created work, not only directed campaigns
Strong creative taste across concepts, copy, design, video, and landing pages
Ability to produce non-static creative through video editing or motion design, in addition to polished static work
Working fluency in professional design and video-editing tools
Strong instincts for hooks, messaging angles, offers, and direct-response creative
Understanding of testing, iteration, and creative fatigue
Ability to generate original concepts from the product without waiting for a brief
Ability to move quickly and ship without a large production team
Interest in AI and use of new tools to increase creative output
High ownership and ability to identify and solve creative bottlenecks independently
Motion design experience, such as animating app screens and product UI for paid ads
Background spanning copywriting, design, and video
Product marketing experience positioning and testing new features