The Role
Lead social media strategy and creative direction across Instagram, YouTube, Shorts, Reels, and emerging platforms. Develop campaigns from ideation and scripting through execution, maintain consistent brand voice and visual identity, monitor cultural and platform trends, analyze performance metrics, and collaborate with design, video, marketing, product, influencers, creators, and media partners to drive brand storytelling and growth.
Summary Generated by Built In
Position Overview:
We are seeking a Creative Strategist – Social Media to lead the strategic and creative direction of our digital brand presence. This individual will be responsible for ideating, planning, and executing high-impact content strategies across social platforms, particularly Instagram and YouTube. The role requires a forward-thinking mindset, deep understanding of culture and aesthetics, and a strong grasp of how to translate brand identity into compelling digital narratives.
Key Responsibilities:
Develop and lead CDC’s social media content strategy, ensuring consistent storytelling aligned with brand objectives and cultural relevance.
Conceptualize and oversee content campaigns — from idea generation and scripting to creative briefing and execution — across Instagram, YouTube, and emerging platforms.
Collaborate closely with the design, video, marketing, and product teams to bring brand campaigns and product drops to life.
Monitor social trends, platform innovations, and cultural movements to ensure CDC remains a leader in digital creativity and relevance.
Ensure clarity and consistency of brand voice, tone, and visual identity across all social touchpoints.
Analyze performance metrics to continuously refine strategy and inform future creative decisions.
Lead creative brainstorming sessions and pitch content ideas that balance brand storytelling with growth objectives.
Represent the brand’s creative POV in internal meetings and external collaborations with influencers, creators, and media partners.
Requirements:
3–6 years of experience in social media strategy, creative direction, or digital content in a fashion, lifestyle, or youth-culture brand or agency.
Strong portfolio of past social-first campaigns or content strategies that demonstrate creativity and impact.
Excellent understanding of Instagram, YouTube, Shorts, and Reels formats, and how brands succeed on them.
A keen eye for design, visual storytelling, and contemporary aesthetics.
Exceptional written and verbal communication skills; ability to articulate ideas clearly and persuasively.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Skills Required
- 3-6 years of experience in social media strategy, creative direction, or digital content within a fashion, lifestyle, youth-culture brand, or agency
- Strong portfolio of social-first campaigns or content strategies demonstrating creativity and impact
- Strong understanding of Instagram, YouTube, YouTube Shorts, and Instagram Reels formats
- Keen eye for design, visual storytelling, and contemporary aesthetics
- Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and persuasively
- Ability to manage multiple projects simultaneously in a fast-paced environment
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The Company
What We Do
Crepdog Crew is an Indian retail and e-commerce platform focused on limited-edition sneakers, premium streetwear, watches, and related fashion products. It offers a curated shopping experience through experiential retail, serving sneakerheads and fashion enthusiasts. The company began as an Instagram sneaker-resale page and has expanded into a broader platform for online shopping and brand discovery across India, combining marketplace convenience with an immersive retail experience.
