WHO WE ARE

TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as PrestonPlayz) in 2012 with his first YouTube channel and has been growing nonstop ever since! As a result, in 2023 TBNR was approved by YouTube as the first Creator-owned MCN (multi channel network). Today our MCN, ‘Fire MCN’ gets an average of 40 million views per day and includes the IRL channels; PrestonYT & BriannaYT.

We at TBNR are a group of skilled CREATORS coming from a variety of professional backgrounds, but what we have in common is a passion to continuously grow and deliver the latest and greatest content! The Preston Channel is seeking a Creative Strategist to brainstorm, conceptualize, and write scripts for innovative YouTube content. Our Creative Strategists are responsible for pitching innovative ideas, crafting compelling content, and using data-driven insights to optimize channel performance.

WHO YOU ARE

• CREATOR; you have been responsible for bringing something new into existence whether it's a tangible object, a piece of art, or even a piece of software!
• YouTube obsessed and likes to have fun and be weird
• Solutions oriented problem solver who isn't afraid of RADICAL CANDOR
• Continued learner and seeker of further education to pursue growth
• An excellent collaborator who fuels excitement
• Someone who isn’t afraid to ask questions and spark change within themself and the Company
• Someone with a positive disposition who learns from failure and recognizes wins 
• Someone with strong attention to detail and great organizational skills

YOUR DIRECT RESPONSIBILITIES

• Develop and pitch creative content ideas for the Preston YouTube channel
• Collaborate with the team to generate fresh and engaging concepts that align with channel objectives and target audience
• Actively participate in weekly creative meetings, sharing your ideas and insights with the team
• Stay updated on emerging YouTube content formats to ensure our channel remains competitive and is producing trailblazing content
• Conduct research on competitors and identify opportunities to differentiate and innovate our content
• Craft compelling storytelling narratives and write engaging scripts that captivate our community and keep audiences coming back for more
• Utilize YouTube Analytics to monitor the performance of our content, tracking key metrics like views, engagement, watch time, and audience retention
• Analyze data to understand why certain content succeeds or fails and make data-driven recommendations for improvement
• Continuously optimize our content strategy based on audience insights and performance metrics
• Work with Producers to guide the creative vision with a focus on relevant pacing
• Assist with the physical production of shoots to ensure the creative vision comes to life
• Review various assets including graphics and thumbnails
• Quality control of final outlines before filming
• Give feedback on videos while in the notes phase
• Maintain several projects at once while effectively managing time and responsibilities

REQUIREMENTS

• Proven experience in content creation on YouTube preferred
• Proficiency in using YouTube Analytics and other relevant data tools a plus
• Excellent creative and strategic thinking skills
• Exceptional writing and storytelling skills
• Data-driven mindset, with the ability to analyze metrics and adjust strategies accordingly
• Passion for staying up-to-date with the latest trends and innovations in the YouTube and digital content space
• Ability to work in a fast-paced and collaborative environment
• Highly organized and detail-oriented
• Flexibility and adaptability to changing environments
• Strong project management and organizational skills; proficiency in project management software preferred
• Experience using Google Suite, Monday.com (or other project management tools), and Slack preferred

TBNR’s targeted total compensation rate for a full-time Creative Strategist / Writer position based in Dallas, Texas is between $65,000 and $90,000, which depends on experience, expertise, internal equity within the organization, location, and alignment with market data. Do you believe your skills are trailblazing and merit higher compensation? Still apply! If we agree, we’re willing to negotiate. In addition to compensation, below you’ll find a few of our fire perks: