Performance Creative Strategist
Location: Beverly Hills, CA (On-Site)
Team: Growth/Marketing
About StudyFetch
StudyFetch is the #1 AI-native learning platform globally, transforming how millions of students learn through personalized AI-powered education. We're growing fast with backing from top-tier investors and a mission that's redefining the future of education and ethical learning.
About the Role
We're looking for a Performance Creative Strategist who lives and breathes Facebook ads. You'll be obsessed with finding the hooks, angles, and messaging that make B2C consumers stop scrolling and convert.
You'll lead creative strategy for our paid social campaigns by analyzing competitor ads, developing test hypotheses, and writing scroll-stopping copy. You'll work with our in-house teams (static designers, UGC marketing managers, and media buyer) to rapidly produce and iterate on ad creative.
Key Responsibilities
Competitive intelligence: Monitor ads from top B2C apps (especially edtech, productivity, and subscription apps) using tools like Meta Ad Library to identify winning angles
Develop test hypotheses: Build frameworks for creative testing (new hooks, pain points, social proof angles, messaging variations) based on performance data and organic learnings
Write high-converting ad copy: Craft headlines, hooks, and CTAs for static ads, video overlays, and UGC content that drive app installs and subscriptions
Brief and coordinate production: Direct our static designer on which angles to execute, providing clear creative direction and copy
Light video editing: Use CapCut (or similar video editing tools) to add copy overlays to videos and splice in product footage to create multiple test variations quickly
Analyze and iterate: Review performance data with media buyer to identify why creatives win or lose, and apply learnings to the next test cycle
Lead creative standups: Run standups to review performance metrics, surface insights, and prioritize the next batch of creative tests
What We're Looking For
3-5 years in performance marketing creative, growth team, or mobile app company
Deep understanding of B2C app marketing and what drives installs/subscriptions on paid acquisition
Strong copywriting skills for direct response advertising focused on driving immediate action
Experience with creative testing frameworks and hypothesis-driven experimentation
Familiarity with ad performance metrics (CTR, CPA, CVR, CAC) and how creative impacts them
Comfortable using Meta Ad Library to research competitor creative
Basic video editing skills (CapCut or similar) to quickly mock up concepts
Bonus:
Experience working closely with media buyers or as a media buyer yourself
Background in mobile app growth, edtech, or subscription products
Familiarity with UGC creator programs and performance influencer marketing
Experience with Figma, Canva, or design tools to provide feedback to designers
What We Offer
$120,000 - $150,000 Base Salary
100% employer paid Medical, Dental, and Vision Insurance
75% dependent coverage
A high-growth, mission-driven team focused on transforming how students learn
If you're ready to revolutionize learning, join our team!
Top Skills
What We Do
StudyFetch is an AI-powered platform that uses course material to create all-in-one study guides, flashcards, notes, and more. It helps students study more efficiently, stay organized, and have better conceptual understanding and memorization of their material.
