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Linktree empowers everyone with the tools to curate, monetize, and grow their digital universe.
The Role
This role involves leading creative strategy for paid social acquisition by analyzing performance data, developing creative briefs, managing agencies, and optimizing ad performance across multiple platforms.
Summary Generated by Built In
The Role
What You'll Own
What You'll Bring
Why this role, why now
Our Story
Where and How We Work
How we’ll help you thrive
Linktree is used by 70 million people — from Sabrina Carpenter to the NFL to the person running a Pilates studio in Bondi. We're one of the top 300 most visited websites on the planet, with 1.2 billion unique visitors hitting Linktrees every month. Every one of those users found us somewhere, and increasingly, that somewhere is a paid ad you'd be responsible for.
We're hiring a Performance Creative Strategist to own one of the biggest levers in our growth engine: the creative that drives paid acquisition across Meta, TikTok, and YouTube.
To be clear about what this is and isn't: This is not a brand campaign role. It's not a content calendar role. And you won't be executing pre-written briefs. This is creative strategy in service of growth — where you lead with data, audience insight, and sharp creative judgement to decide what we make, why we make it, and how we know it's working. You'll build structured testing roadmaps, write hooks and scripts, direct creators and agencies, and iterate fast to find the ads that scale.
You'll work shoulder-to-shoulder with our Performance Marketing Specialists, where creative strategy and media buying are tightly integrated. As Linktree scales paid investment globally, your work will directly determine how efficiently every dollar performs."
Creative strategy & testing: Develop performance-led creative briefs and structured testing roadmaps. Translate campaign data, audience behaviour, and platform trends into scalable concepts, then identify the winning hooks, angles, and formats worth scaling systematically.
Scripting & production: Ideate and write high-converting direct-response scripts and hooks for short-form video, UGC, statics, and carousels. Direct creators, editors, and designers to bring the vision to life with strategic precision.
Sprint ownership: Run the full cycle (hypothesis, brief, produce, launch, analyse, iterate) maintaining a predictable cadence of testable, high-quality assets across Meta, TikTok, YouTube, and Google.
Agency & partner management: Brief, manage, and hold accountable our creative agency and measurement partners. Set the bar, run feedback cycles, and make sure external output compounds our internal learnings rather than duplicating them.
Performance & optimisation: Spot early performance signals, including hook winners, fatigue trends, and scaling opportunities. Use metrics (CTR, thumb-stop rate, hold rate, CVR, CAC) to make fast decisions and pivot when needed.
Creator & UGC management: Own creator and UGC workflows end-to-end: coordination, briefs, asset intake, revisions, and approvals, for both internal partners and external creators.
Creative insights library: Build and maintain a growing library of creative learnings and frameworks that makes the whole Growth organisation smarter over time.
Cross-functional collaboration: Partner day-to-day with Performance Marketing Specialists, and regularly with CRO, Brand, Design, and Content to ensure creative strategy stays aligned with channel best practice and Linktree's identity, while always pushing for performance.
What You'll Bring
- 4-6+ years in performance creative, paid social strategy, or growth marketing, with a portfolio of winning ads that shows clear creative contribution and measurable outcomes. A strong portfolio matters more to us than where you've worked.
- A copywriter at your core: you know how to sell, which angles convert, how to shift audience beliefs, and how to calibrate messaging across sophistication levels, from problem-unaware to ready-to-buy.
- Deep fluency in how Meta, TikTok, and YouTube algorithms behave, and how creative influences delivery, targeting, and in-platform performance.
- Proven experience scripting and producing high-converting direct-response video ads, including hands-on work with UGC, short-form video, and creator-led content.
- Strong testing instincts: you design experiments with clear hypotheses, read performance data to separate signal from noise, and turn insights into frameworks rather than one-off tweaks.
- Experienced in briefing and managing creative agencies, UGC creators, and measurement partners to a high standard with clear accountability.
- Comfortable using AI tools to move faster, generate variation, and extend your creative output without losing quality or judgment.
- A builder and a self-starter: you design the systems and processes that make the team smarter, not just the assets that feed this week's campaigns.
- Able to prioritise ruthlessly, push back on low-leverage work, and operate autonomously in a fast-moving environment.
Nice to have
- Experience in SaaS, the creator economy, or multi-market acquisition campaigns.
- Knowledge of YouTube short-form and Google PMax creative formats.
- Experience localising creative for global markets.
- Comfortable filming and editing your own low-fi content (CapCut, iPhone, etc.) when speed matters.
Global scale, real budgets. You'll be working with a significant and growing paid media investment across Meta, TikTok, YouTube, and Google, with the mandate to scale further. The creative decisions you make will directly determine how efficiently that budget performs.
A team already in motion. You're not walking into a broken system. Our Growth team is already driving strong results and you're here to add fuel to the fire, not fix the engine. You'll hit the ground with talented performance specialists, agencies, designers, and strong cross-functional partners already aligned and moving.
Interesting subject matter, clean economics. Linktree sits at the intersection of the creator economy and SaaS, which means your ads have genuine creative freedom (we're marketing to creators, after all), while the growth economics are clean and measurable. You'll always know if your creative is working.
High autonomy, high visibility. This role operates at the strategic core of Growth Marketing, with direct visibility to senior leadership. Your work will shape how tens of millions of people first encounter Linktree.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom, Target, Sephora, Vuori, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and video-casual where kids, pets, and delivery drivers are welcome.
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Skills Required
- 6+ years in performance creative, paid social strategy, or growth marketing
- Strong portfolio showing creative contribution and measurable outcomes
- Deep fluency with Meta, TikTok, and YouTube algorithms
- Proven experience scripting and producing high-converting direct-response video ads
- Experienced in briefing and managing creative agencies and UGC creators
- Ability to prioritize ruthlessly and operate autonomously
Linktree Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Linktree and has not been reviewed or approved by Linktree.
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Flexible Benefits — A sizable, use‑it‑your‑way stipend can be allocated across wellness, learning, lifestyle, childcare/pet insurance, or social impact. This flexibility increases the perceived value of total rewards.
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Healthcare Strength — U.S. coverage includes employer‑paid medical, dental, vision, disability, and life insurance, with support for dependents referenced. The breadth of employer‑paid coverage strengthens the overall value of compensation.
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Parental & Family Support — Policies include paid parental leave for both birthing and non‑birthing parents, along with return‑to‑work support and leave for pregnancy loss. These provisions signal strong backing for families at different stages.
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The Company
What We Do
Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. It's not only high profile users that turn to Linktree - it's the every day creators, the small businesses, the charities, the side hustlers and the business professionals too. On Linktree, we've seen teachers housing their lessons plans for home-schooling, realtors using it to share their property listings, activists using it to amplify cause and restaurants to house their menu. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. There is a place for everyone on Linktree.
Why Work With Us
We’re building a category-defining product, which means we get to write the rules as we go. With tens of millions of Linkers and billions of visitors each month, there’s no shortage of interesting challenges to tackle. If you’re excited by scale, love building alongside passionate people and want your work to reach millions, come create with us.
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