We're looking for a strategic, editorially minded Creative Strategist to own the development and execution of executive social content, with a primary focus on LinkedIn, as well as the content for a brand’s LinkedIn page. This person will partner closely with senior executives & the brand’s comms team to build authentic, high-impact thought leadership that strengthens both the executive's personal brand and the company's voice.
This role blends strategist, ghostwriter, creative producer, and trusted advisor. The ideal candidate knows how to translate company information into compelling content that feels authentically written by the executive, while confidently delivering content that aligns to social best practices and new opportunities.Key ResponsibilitiesAlways-On Content Creation- Own the end-to-end creation of executive social content across primarily LinkedIn, as well as the content for the brand’s LinkedIn page, including:
- Text posts
- Carousels
- Images and graphics
- Short-form video concepts and production
- Video scripting and editing
- Ghostwrite content that authentically reflects the executive's voice while aligning with brand and business objectives.
- Create content informed by business priorities, executive insights, industry trends, cultural moments, and performance data.
- Identify proactive storytelling opportunities around key events, speaking engagements, product launches, and industry moments.
- Write supporting copy for corporate and executive amplification opportunities.
- Build trusted relationships with senior executives & client comms team through collaboration and expertise.
- Manage feedback efficiently, balancing executive & brand preferences with platform best practices.
- Confidently challenge conventional thinking and encourage experimentation with new formats, posting cadence, and storytelling approaches.
- Support executives during content capture by directing interviews, asking questions, and helping them feel comfortable on camera.
- Partner closely with strategists, analysts, creatives, designers, and production teams.
- Participate in strategy and planning sessions to identify new content opportunities.
- Use performance insights to continuously optimize content strategy and creative execution.
- Significant experience creating and managing social content for C-suite executives or senior business leaders, as well as brands.
- Proven experience as an executive ghostwriter, executive content strategist, or executive social media manager.
- Exceptional writing and editing skills with the ability to adapt to different executive voices.
- Deep understanding of LinkedIn content strategy, thought leadership, and executive brand building.
- Experience developing messaging frameworks.
- Comfortable presenting to and advising senior stakeholders.
- Strong creative instincts across copy, design, and video production.
- Ability to balance strategic thinking with hands-on content creation and execution.
- Experience interpreting content performance and applying insights to future work.
Experience in these areas would be preferred but not necessary:
- Marketing and advertising
- Lottery and Gaming
- Gambling and Entertainment
- Specialization: Lottery operations, lottery technology, digital lottery platforms, retail lottery distribution, and responsible gaming initiatives.
A genuine curiosity about these spaces and the ability to translate complex ideas into engaging, accessible thought leadership is highly valued.
Success in this RoleThe successful candidate will become a trusted extension of the executive, consistently producing content that feels authentic, resonates with professional audiences, and elevates the executive's influence on LinkedIn. They will combine strategic thinking, exceptional storytelling, and strong executive presence to build a distinctive and credible thought leadership platform.
We are currently soliciting candidates authorized to work in the U.K. at this time.
Skills Required
- Significant experience creating and managing social content for C-suite executives or senior business leaders and brands.
- Proven experience as an executive ghostwriter, executive content strategist, or executive social media manager.
- Exceptional writing and editing skills with ability to adapt to different executive voices.
- Deep understanding of LinkedIn content strategy, thought leadership, and executive brand building.
- Experience developing messaging frameworks.
- Comfortable presenting to and advising senior stakeholders.
- Strong creative instincts across copy, design, and video production.
- Ability to balance strategic thinking with hands-on content creation and execution.
- Experience interpreting content performance and applying insights to future work.
- Authorized to work in the U.K.
- Marketing and advertising experience.
- Experience in lottery, gaming, gambling, or entertainment (including lottery operations, lottery technology, digital lottery platforms, retail lottery distribution, responsible gaming).
VaynerMedia Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.
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Leave & Time Off Breadth — Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
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Retirement Support — Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
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Parental & Family Support — Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.
VaynerMedia Insights
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
