Creative Strategist Dutch

Posted Yesterday
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27 Locations
Remote
20-35 Hourly
Junior
Fitness • Hardware • Retail • Sports
The Role
Develop and iterate creative strategy for social ads: translate data into hypotheses, write high-converting scripts and UGC, brief and coach creators and editors, build scalable test-and-learn frameworks, and identify platform trends to drive conversion and revenue.
Summary Generated by Built In

The Challenge We're Solving: Over 8,000 hours per year. That's how long the average person spends sitting - leading to cardiovascular disease, diabetes, and declining mental health. Despite knowing this, most people struggle to integrate movement into their packed schedules.
At Moovv, founded in 2024, we're changing that. We develop innovative treadmills that seamlessly integrate movement into daily life - whether at home, in the office, or anywhere in between. 

Our mission is clear: Make health and movement accessible for everyone, because even the busiest people deserve to live healthily.
The proof is in the numbers: Our customers have rated us 4.6 ⭐ on Trustpilot.

Who We Are: We're a young, motivated team united by a shared mission: bringing more health and moovvement into people's lives. We're collaborative, action-oriented, and we practice what we preach. 

Your Opportunity: As we scale rapidly across the Netherlands, Belgium and Germany, we're building the core team that will define our success.
We're looking for a Creative Strategist to define how we inspire people to move - not to execute someone else's vision, but to craft the creative strategy that turns our mission into a movement.

Your Responsibilities: 

You'll build and refine the creative system behind our social ads.

  • Turn data into winning ads: Translate insights into clear hypotheses and high-performing creative.

  • Write High-Converting Scripts and UGC:  Develop scripts, hooks, and UGC concepts that stop the scroll and drive revenue.

  • Brief and Elevate Production: Brief and align video/static editors for fast, high-quality delivery.

  • Build Scalable Test & Iteration Frameworks: Build a lean test-and-iterate system. 

  • Challenge for Quality: Brief, challenge, and coach creators and editors to consistently raise the bar on output quality, brand alignment, and KPI performance.

  • Spot and Use Trends Early: Proactively identify platform trends, features, and cultural signals - and translate them into brand-relevant, conversion-focused creative ideas.

What You Bring:

  • Fluent in English, Dutch/German (writing & speaking): You communicate effortlessly and effectively in English & either Dutch or German, verbally and in writing.

  • A blend of creative and analytical thinking: You possess a unique ability to combine creative ideation with data-driven analysis, understanding why certain approaches succeed.

  • Experience (2+ years) in performance marketing or creative strategy: You bring a solid track record in developing and executing strategies that drive measurable results.

  • Obsessed with testing, learning, and scaling what performs: You have a relentless drive to experiment, derive insights from data, and optimize for maximum impact.

What We Offer

  • Competitive hourly pay (freelance or permanently employed) + performance bonus

  • Fully flexible remote work: choose when and where you work best.

  • Access to proven templates, powerful tools, and dedicated support to help you deliver impact fast.

  • A meaningful mission: play a key role in scaling the Moovvment across the Netherlands and Germany and actively contribute to a healthier, fitter society.

  • You’ll receive a Moovv walking treadmill to seamlessly add movement to your workday.

Skills Required

  • Fluent in English and either Dutch or German (written and spoken)
  • 2+ years experience in performance marketing or creative strategy
  • Ability to combine creative ideation with data-driven analysis
  • Experience writing high-converting scripts, hooks, and UGC concepts
  • Experience building and running test-and-iterate frameworks for creative
  • Experience briefing, aligning, and coaching video/static editors and creators
Am I A Good Fit?
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The Company
25 Employees
Year Founded: 2024

What We Do

Moov (formerly Moovv) is a fitness company dedicated to reintegrating movement into modern daily life. They specialize in designing compact walking pads and treadmills for the home, focusing on making exercise accessible and seamless. By creating products that are visible and easy to return to, Moov aims to help users overcome the barriers of modern schedules and maintain a consistent habit of movement.

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