The Role
Lead creative strategy for Skull Bliss and Noro Arts across Meta and other ad platforms. Develop concepts, write creative briefs, create hooks and visual directions, propose and test hypotheses, analyze campaign performance (CTR, ROAS, hook rate), and optimize creatives in collaboration with designers, editors, and videographers.
Summary Generated by Built In
Skull Bliss a 100% online-based home décor boutique, bringing the traditional craft of Balinese skull carving to the world while giving back to local communities. We are a fun, talented, and driven team that works fully remote while maintaining a collaborative, team-oriented spirit.
About the Role — Creative Strategist
In this role, you’ll lead creative strategy for two of our flagship brands: Skull Bliss and Noro Arts.
While Skull Bliss celebrates intricate craftsmanship and cultural heritage, Noro Arts focuses on contemporary design — creating modern objects that fuse artistic expression with clean, minimal aesthetics.
Tasks
* Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts
* Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights
* Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers
* Develop storylines, hooks, and visual directions for new ads (both video and image formats)
* Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements
* Continuously optimize existing creatives based on performance data
* Research social media and advertising trends to refine and evolve our brands’ creative direction
Requirements
* Experience in Creative Strategy, ideally in a performance-driven environment
* Strong analytical mindset with the ability to connect data to creative decisions
* Proven experience in writing creative briefs and collaborating with performance and design teams
* A conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and Instagram
* Very good English skills, both written and spoken
* Organized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficiently
Benefits
* We are a proud Remote Working Employer! Let us know your favourite out-of-office workplace and lead a “work from everywhere” lifestyle
* Keep your balance with flexible working hours keeping the peak periods in mind where we’d need your flexibility in working hours. We create family-friendly surroundings by offering part-time and flexible working hours, respecting commercial peak times (festive seasons/sale periods)
* The freedom to actively participate in shaping operational marketing and the opportunity to develop professionally
* A culture of trust, empowerment and constructive feedback in a positive and inspiring work atmosphere
* Dynamic team with flat hierarchies, short decision paths and an open and positive feedback culture
* Personal discounts
About the Role — Creative Strategist
In this role, you’ll lead creative strategy for two of our flagship brands: Skull Bliss and Noro Arts.
While Skull Bliss celebrates intricate craftsmanship and cultural heritage, Noro Arts focuses on contemporary design — creating modern objects that fuse artistic expression with clean, minimal aesthetics.
Tasks
* Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts
* Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights
* Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers
* Develop storylines, hooks, and visual directions for new ads (both video and image formats)
* Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements
* Continuously optimize existing creatives based on performance data
* Research social media and advertising trends to refine and evolve our brands’ creative direction
Requirements
* Experience in Creative Strategy, ideally in a performance-driven environment
* Strong analytical mindset with the ability to connect data to creative decisions
* Proven experience in writing creative briefs and collaborating with performance and design teams
* A conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and Instagram
* Very good English skills, both written and spoken
* Organized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficiently
Benefits
* We are a proud Remote Working Employer! Let us know your favourite out-of-office workplace and lead a “work from everywhere” lifestyle
* Keep your balance with flexible working hours keeping the peak periods in mind where we’d need your flexibility in working hours. We create family-friendly surroundings by offering part-time and flexible working hours, respecting commercial peak times (festive seasons/sale periods)
* The freedom to actively participate in shaping operational marketing and the opportunity to develop professionally
* A culture of trust, empowerment and constructive feedback in a positive and inspiring work atmosphere
* Dynamic team with flat hierarchies, short decision paths and an open and positive feedback culture
* Personal discounts
Skills Required
- Experience in Creative Strategy, ideally in a performance-driven advertising environment
- Proven experience writing clear, actionable creative briefs and collaborating with design and performance teams
- Strong analytical mindset with ability to connect data (CTR, ROAS, hook rate) to creative decisions
- Conceptual thinker with strong storytelling, visuals, and hooks tailored for Facebook and Instagram
- Very good English skills, both written and spoken
- Organized, proactive, self-motivated with ability to prioritize and manage multiple projects
- Experience developing creative strategies and concepts for Meta (Facebook/Instagram) ad campaigns
- Familiarity with other ad platforms (AppLovin, Google Ads) and social/ad trends
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The Company
What We Do
Skull Bliss specializes in ethically sourcing and selling hand-carved animal skulls, including cow, buffalo, and longhorn designs. These unique, one-of-a-kind pieces are handcrafted by Balinese artisans using skulls that are byproducts of local agricultural industries. The company offers worldwide delivery, transforming authentic remains into intricate artistic home decor while supporting local craftsmen and sustaining traditional Balinese carving legacies.
