Creative Social Media Specialist
CXM Thailand
Scope of Work
The Creative Social Media Specialist is responsible for transforming information from Global and internal teams into localized, ready-to-publish Thai social media content. The role also coordinates closely with Graphic Design, Video, and Production teams to ensure that all content is accurate, brand-aligned, and successfully delivered across CXM Thailand’s social media channels.
Key Responsibilities
1. Social Media Management
- Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.
- Develop weekly and monthly content calendars for CXM Thailand’s social media channels.
- Prepare captions, artwork, videos, links, and all relevant information prior to publishing.
- Schedule and publish content according to the approved content plan.
- Review published content for accuracy and make necessary updates or corrections when required.
2. Creative Content
- Develop content topics and creative ideas for CXM.
- Write captions, headlines, hooks, calls-to-action (CTAs), and copy for artwork.
- Develop concepts, storylines, and references for video content.
- Monitor social media trends and adapt relevant trends for the brand while maintaining CXM’s professional brand image.
3. Content Categories
Content may include, but is not limited to:
- Market Updates / Market News
- Trading Education / Beginner Content
- Promotions & Campaigns
- CXM Products & Services
- Partner / IB Content
- Seminars / Webinars / Events
- Lifestyle / Engagement Content
- Short-form Video Content
4. English–Thai Translation & Localization
- Translate documents and marketing materials from English into Thai.
- Translate promotions, campaigns, announcements, emails, customer notices, and social media content.
- Localize content from Global / Regional CXM teams to ensure relevance and suitability for Thai audiences.
- Adapt headlines, captions, CTAs, and key messages into natural, clear, and engaging Thai.
- Verify numbers, dates, terms, conditions, and other important details against the original source material.
5. Graphic & Video Coordination
- Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen / Videographers.
- Source references and define the appropriate mood and tone for creative materials.
- Review artwork and video content before publication.
- Coordinate revisions with relevant teams until the content is ready for use.
- Perform basic graphic design or basic video editing when necessary.
6. Content Production Support
- Prepare scripts, talking points, shot lists, and content briefs.
- Coordinate with Coaches, Speakers, Sales teams, Partners, and Production teams.
- Support the production of Weekly Market Updates, Educational Clips, Promotional Videos, Partner Interviews, and Office Content.
7. Live & Webinar Support
- Prepare artwork, captions, and promotional content for Facebook Live sessions and Zoom Webinars.
- Prepare topics and relevant information for speakers.
- Coordinate preparations prior to Live sessions and Webinars.
- Develop pre-event and post-event content.
- Repurpose Live / Webinar content into short-form video clips and other social media content.
8. Promotion & Campaign Communication
- Simplify promotional information into clear and easy-to-understand communication for Thai customers.
- Prepare communication briefs for campaigns.
- Verify campaign periods, eligibility requirements, rewards, CTAs, and Terms & Conditions.
- Coordinate with the Marketing Lead, Sales team, and other relevant teams prior to publication.
9. Social Media Monitoring & Reporting
- Monitor Reach, Engagement, Video Views, and overall content performance.
- Prepare weekly and monthly content performance reports.
- Analyze which content formats and topics should be continued, optimized, or improved.
- Prepare a Weekly Social Performance Summary for the Marketing team.
10. Competitor & Trend Research
- Monitor competitors within the Forex / CFD / Trading industry.
- Analyze competitors’ content, promotions, campaigns, and creative approaches.
- Identify relevant trends and propose new content ideas for CXM Thailand.
- Prepare a Competitor / Trend Update at least once per week.
11. Brand & Content Accuracy
- Ensure that all content complies with CXM Brand Guidelines.
- Verify market information, promotional details, figures, and other key information before publication.
- Include appropriate Risk Warnings / Disclaimers where required.
- Avoid statements or claims that imply guaranteed profits or guaranteed returns.
- Do not publish promotions that have not yet been officially confirmed or approved.
- Maintain a clear distinction between educational content and investment advice.
Requirements
3-4 Years of relevant experience
Should be Thai Native
Skills Required
- 3-4 years of relevant experience
- Thai native speaker
What We Do
CXM Group, a global leader in the FX and CFD industry since 2015, is redefining the trading experience. Our mission is to empower traders with advanced tools, exceptional resources, and unparalleled market conditions across several asset classes including forex, indices, shares, metals, commodities and cryptocurrencies. Backed by decades of expertise across Asia Pacific, the US, and Europe, our award-winning team has earned a reputation for innovation, reliability and excellence. We offer SWAP-free trading for all clients, unlimited leverage, best trading terms on gold, competitive spreads, deep liquidity, and strong partnerships with tier-one banks and prime brokers. At CXM, we integrate cutting-edge technology with outstanding service to help our clients achieve their full potential. Serving B2B, institutional, and retail clients, we provide tailored solutions to suit every trading journey.
