Creative Services Director
WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach Florida, is looking for a Creative Services Director. This is a position requiring a strong leader who can bring the WPBF 25 News brand to life through creating and developing targeted research-driven marketing campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming. As Creative Services Director, you will be required to be in office 5 days a week and on occasion off hours in the case of severe weather or breaking news. You will be asked to use strategy and vision showing your creativity utilizing the latest industry marketing trends and managing numerous projects simultaneously. You will elevate the look and feel of the #1 local news station in the market, while managing and inspiring an award-winning creative team consisting of an Assistant Creative Services Director, a Senior Writer Producer and two promotional producers. Join Hearst Television, one of America’s most respected multimedia companies, while living near the beach and enjoying the outdoors year-round in beautiful South Florida!
Responsibilities
- Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach and Very Local West Palm Beach
- Manage production of compelling image, sweeps and special event campaigns for all platforms
- Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings
- Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
- Provide inspiration and strategic direction to grow the skillset of our creative team
- Manage production of and posting of targeted social media marketing
- Collaborate, manage and execute dynamic outside media advertising efforts
- Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
- Attend outside community functions or meetings
- Manage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach and our multicast channels Estrella TV West Palm Beach, and MeTV.
- Develop and monitor annual department budget and expenses
Requirements
- 3-5 years in station marketing/promotion/brand management
- Must be creative, a compelling writer, and be able to use research to meet station goals
- Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
- Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding
- Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel
- Valid driver's license (hire is contingent on good driving record)
- College degree preferred or equivalent work experience.
- Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- 3-5 years in station marketing, promotion, or brand management
- Be in office five days a week and work occasional off-hours for severe weather or breaking news
- Creative, compelling writer able to use research to meet station goals
- Working knowledge of Adobe Creative Suite
- Working knowledge of Wide Orbit
- Working knowledge of ENPS
- Videography experience
- Photography experience
- Ability to conceive and critique creative concepts and graphic designs for station branding
- Ability to collaborate and communicate effectively with news staff and interdepartmental personnel
- Valid driver's license and hire contingent on a good driving record
- College degree preferred or equivalent work experience
- Related military experience will be considered
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
-
Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
-
Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
