Creative Manager

Posted Yesterday
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Gurgaon, Gurugram, Haryana, IND
In-Office
Senior level
Consumer Web • Fintech • Software • Financial Services
The Role
Lead brand storytelling and ideate integrated campaigns across digital, social, PR, creators, and offline channels. Build content strategy, PR-led moments, and AI-enabled creative systems. Collaborate cross-functionally to translate business goals into measurable brand campaigns and maintain creative standards.
Summary Generated by Built In
About Sav: 
Sav is a Series A-stage company, founded by experienced operators with backgrounds across global banking, payments, and financial infrastructure. The company is backed by institutional investors and strategic partners, supporting its build-out at the intersection of open finance, AI, and regulated financial products.

Operating across the GCC with a growing global footprint, Sav is building an autonomous finance platform that unifies how consumers spend, save, invest, and manage credit. The company has been recognized among the UAE Future 100, Deloitte Fast 50, and as a Top 10 AI startup in MENA by Google for Startups.

We operate across three core layers - data, intelligence, and products - to create a seamless financial system.

  • Our data layer aggregates real-time financial information across institutions using open finance frameworks.

  • Our intelligence layer applies AI to identify opportunities, automate decisions, and optimize financial outcomes.

  • Our product layer embeds regulated financial offerings directly into the consumer journey.

This integrated stack creates a 360° platform to continuously launch and scale new financial products across markets. You will operate across this full stack - translating data into intelligence, and intelligence into live, scalable, revenue generation products.

The Role:

We are looking for a highly creative, culturally aware, and execution-focused Creative Lead to lead brand storytelling across digital, social, PR, and campaign ecosystems.

This role is for someone who can think beyond conventional fintech marketing and build bold, high-impact campaigns that create conversations, drive brand recall, and position Sav at the center of culture, finance, and innovation.
You should be equally comfortable ideating disruptive social campaigns, shaping brand narratives, working on PR-led moments, and building integrated marketing ideas that work across digital, creators, content, offline activations, and earned media.
This is a high-ownership role for someone who enjoys turning insights into stories, stories into campaigns, and campaigns into measurable brand impact.

Job Description:
i. Campaigns & Creative Concepts
  • Lead the ideation and execution of integrated marketing campaigns across digital, social, creators, PR, and offline channels

  • Develop breakthrough campaign concepts that generate conversation, engagement, and earned media

  • Build brand moments around product launches, partnerships, industry events, and cultural trends

  • Collaborate with design, video, content, and growth teams to bring campaigns to life

ii. Content & Social Ecosystem
  • Shape Sav's content strategy across social media, blogs, newsletters, video, and community channels

  • Build always-on content engines that balance brand building, engagement, and performance goals

  • Identify emerging cultural trends, conversations, and opportunities for real-time brand participation

  • Develop content formats that increase shareability, relevance, and audience affinity

iii. PR, Culture & Brand Visibility
  • Partner with leadership and external stakeholders to identify newsworthy stories and brand opportunities

  • Conceptualize PR-led campaigns that strengthen Sav's visibility across key markets

  • Build ideas that bridge finance, technology, culture, and consumer behavior

  • Drive initiatives that position Sav as a category-defining voice within fintech and AI

iv. AI-Enabled Creative Excellence
  • Leverage AI tools to accelerate ideation, content development, campaign planning, and creative production

  • Explore new formats and workflows that improve creative velocity without compromising quality

  • Continuously experiment with emerging technologies and creative platforms

  • Help build scalable systems for modern, AI-powered marketing execution

v. Collaboration & Execution
  • Work closely with Product, Growth, Design, PR, Leadership, and External Partners

  • Manage multiple campaigns simultaneously while maintaining high creative standards

  • Translate business objectives into compelling creative briefs and campaign strategies

  • Act as the steward of the brand, ensuring every output reflects Sav's ambition and identity


Requirements

Experience and qualifications:

  • 5-8 years of experience in creative strategy, content marketing, or integrated campaigns

  • Prior experience in a creative agency, digital agency, or high-growth consumer startup preferred

  • Fintech, technology, finance, or consumer internet experience is a strong plus

  • Strong portfolio showcasing campaigns, brand storytelling, content strategy, and creative thinking

  • Deep understanding of social media, creator ecosystems, digital culture, and emerging content formats

  • Exceptional communication, copywriting, and storytelling skills

  • Experience working with cross-functional teams and external creative partners

  • Familiarity with AI-powered creative tools and modern content workflows

  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment


Benefits

Why join Sav?

  • Be part of a mission-driven fintech scaling across the GCC.

  • Work alongside a passionate and visionary leadership team.

  • Work alongside a globally distributed team of experienced builders

  • A flat, fast-paced, no-drama culture with high ownership and high trust



Skills Required

  • 5-8 years of experience in creative strategy, content marketing, or integrated campaigns
  • Prior experience in a creative agency, digital agency, or high-growth consumer startup
  • Fintech, technology, finance, or consumer internet experience
  • Strong portfolio showcasing campaigns, brand storytelling, content strategy, and creative thinking
  • Deep understanding of social media, creator ecosystems, digital culture, and emerging content formats
  • Exceptional communication, copywriting, and storytelling skills
  • Experience working with cross-functional teams and external creative partners
  • Familiarity with AI-powered creative tools and modern content workflows
  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment
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The Company
86 Employees

What We Do

An intelligent app that adapts to how you live, spend, and grow - that syncs across banks, cards, and investments to build wealth and save.

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