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Bhubaneswar, Khordha, Odisha, IND
In-Office
Senior level
eCommerce • Retail • Design • Manufacturing
The Role
Own and evolve MagicDecor’s brand identity, voice, visual language, and creative direction across digital, social, performance, website, and offline channels. Lead end-to-end branding and advertising campaigns, develop strategic creative concepts, review design, copy, and video, and ensure brand consistency. Manage and mentor designers, copywriters, and agencies while collaborating with marketing, product, growth, and leadership teams to align creative work with business goals and performance metrics.
Summary Generated by Built In
MagicDecor®  specializes in customizing wall murals and decorative items through a curator-driven approach. The company emphasizes on-demand production and automation in its manufacturing process to deliver unique and personalized products.


We are looking for a Creative Lead – Branding & Advertising to own our brand voice and creative direction across all touchpoints. This role requires a strong balance of strategic thinking, creative leadership, and hands-on execution. You will lead campaigns, shape brand narratives, and mentor designers and copywriters to deliver impactful work.

Brand & Strategy

  • Own and evolve Magicdecor’s brand identity, tone, and visual language

  • Translate business goals into strong brand and campaign strategies

  • Develop creative routes, big ideas, and content frameworks rooted in insights
  • Ensure brand consistency across digital, performance, social, website, and offline creatives

Creative Direction & Campaigns

  • Lead end-to-end creative for branding and advertising campaigns.

  • Conceptualize high-impact campaigns for launches, seasonal drops, and growth initiatives

  • Review and elevate creative output across design, copy, and video

Team Leadership

  • Manage and mentor designers, copywriters, and external agencies

  • Conduct regular reviews, feedback sessions, and performance evaluations

  • Identify skill gaps and support team growth through training and mentorship

Cross-Functional Collaboration

  • Work closely with marketing, product, growth, and leadership teams

  • Align creative outputs with performance metrics and brand goals



Requirements
  • 5–10 years of experience in branding, advertising, or creative strategy

  • Proven experience leading creative teams or projects end-to-end

  • Strong portfolio showcasing brand campaigns, storytelling, and integrated advertising

  • Ability to think both strategically and creatively

  • Experience in D2C, consumer brands, startups, or agencies preferred

  • Excellent communication, presentation, and stakeholder management skills



  • Benefits
    • Work in a pleasant environment with little hierarchy

    • Freedom to innovate and learn new things

    • Timings: 10 AM to 7 PM

    • Working days: Monday to Saturday



    Skills Required

    • 5-10 years of experience in branding, advertising, or creative strategy
    • Experience leading creative teams or projects end-to-end
    • Strong portfolio showcasing brand campaigns, storytelling, and integrated advertising
    • Ability to think strategically and creatively
    • Experience in D2C, consumer brands, startups, or agencies
    • Excellent communication, presentation, and stakeholder management skills
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    The Company
    77 Employees
    Year Founded: 2020

    What We Do

    Magicdecor is an India-based home décor brand and online retailer founded in 2020. It specializes in bespoke, customized wallpapers and murals, along with blinds, canvas prints, and wallpaper rolls. Customers can personalize designs or upload their own images, while the company provides design assistance and installation in major metropolitan areas. Its mission is to transform living spaces through creativity, craftsmanship, sustainability, and technology-driven production.

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