The Role
Lead creative strategy for major Middle Eastern tourism, hospitality, luxury, and government clients. Develop campaign concepts, treatments, narratives, and visual worlds; present and defend ideas to CMO-level stakeholders; direct creators, filmmakers, photographers, and production teams; maintain quality across films, social, vertical, and still content; establish client creative principles; and use AI image and video tools to accelerate ideation and visualization.
Summary Generated by Built In
CREATIVE LEADDubai, UAE Full relocation support from UK if required | Full-time, permanent
WE ARE BEAUTIFUL DESTINATIONS
WHAT YOU’LL DO
WHAT YOU’LL BRING
About
Beautiful Destinations is a multi-award-winning creative studio behind one of the world's largest travel communities, reaching 50 million people daily across social platforms. Named among FAST COMPANY'S most innovative companies, we partner with leading tourism brands to craft authentic visual content that inspires people to explore the world and drives measurable business results for our clients.
Do you want to be part of a multi-award winning travel marketing company with one of the world's largest and most influential online travel communities?
Beautiful Destinations is a global travel marketing company built at the intersection of travel, the creator community and technology. We combine world-class creative storytelling with an AI-enabled content platform and over a decade of travel content data, and we partner with leading destinations and travel brands to create content that works across the full funnel and digital ecosystem, from sparking inspiration and discovery to driving consideration, action and conversion.
Behind our work is a community of 50M+ travellers and a network of 500+ world-class creators, filmmakers and storytellers across the globe.
Human creativity and authentic storytelling come first. Always. Technology is how we scale them.
See our world: [Instagram] | [TikTok] | [YouTube] | [Beautiful Hotels] | [Website]
THE ROLE
The Middle East is Beautiful Destinations’ largest market. As our senior creative authority in the region, you’ll turn ambitious briefs from tourism boards, hotel groups and government entities into ideas people want to watch, share and act on. You’ll conceive the concept, write the treatment and sell the vision directly to CMO-level clients, then shape the visual language from first thought to final frame.
Working with our creators and producers on the ground, you’ll hold the creative bar across everything we ship, from flagship campaign films to vertical content, stills and whatever format comes next. You’ll use AI to push the thinking further, explore more creative directions and get stronger ideas in front of clients faster, but the taste, judgement and originality behind the work will be unmistakably human.
WHAT YOU’LL DO
- Conceive original campaign platforms and write compelling treatments for some of the Middle East's most ambitious tourism, hospitality and government brands.
- Present, sell and defend creative thinking directly to CMO-level clients, bringing clarity, conviction and a strong point of view.
- Lead the thinking across major regional opportunities, from the first insight and concept through to narrative, treatment and visual world.
- Direct creators, filmmakers and production teams on flagship work, making the creative calls that protect and elevate the idea on the ground.
- Hold creative quality across campaign films, social, vertical, stills and emerging formats, giving clear feedback that makes good work exceptional.
- Define the creative principles and guardrails for key clients so creators and teams can move faster without diluting the brand or the idea.
- Make AI image and video tools part of your everyday creative process to explore more directions, visualise ideas earlier and put stronger thinking in front of clients faster, without compromising originality, craft or authenticity.
WHAT YOU’LL BRING
- 8+ years developing campaign ideas and treatments, with standout work you can point to and say, that thinking was mine.
- You've presented ambitious creative to senior clients, handled challenge, built confidence in the idea and won people over without watering the work down.
- You've created campaigns across travel, tourism, hospitality, luxury, government or similarly high-expectation brands, and can talk about the impact, not just show us the film.
- You've directed creators, photographers, filmmakers or production teams on real shoots and know how to protect a great idea when reality inevitably intervenes.
- You instinctively understand that a cinematic filmmaker, social-first storyteller and personality-led creator need different briefs, different direction and different conditions to produce their best work.
- You already use AI image and video tools to explore, visualise and iterate. We won't ask whether you're comfortable with AI. We'll ask you to show us how it's made your creative process better.
- GCC experience, cultural fluency and an existing feel for the region would be valuable. If you don't have it but you're serious about relocating, building that understanding and making the Middle East home, we'd still like to hear from you.
About
Beautiful Destinations is a multi-award-winning creative studio behind one of the world's largest travel communities, reaching 50 million people daily across social platforms. Named among FAST COMPANY'S most innovative companies, we partner with leading tourism brands to craft authentic visual content that inspires people to explore the world and drives measurable business results for our clients.
Skills Required
- 8+ years developing campaign ideas and treatments
- Portfolio demonstrating standout creative work and personal ownership of the thinking
- Experience presenting ambitious creative concepts to senior clients and handling challenges
- Campaign experience across travel, tourism, hospitality, luxury, government, or similarly high-expectation brands
- Experience directing creators, photographers, filmmakers, or production teams on real shoots
- Understanding of different briefing and directing requirements for filmmakers, social-first storytellers, and personality-led creators
- Experience using AI image and video tools for creative exploration, visualization, and iteration
- GCC experience, cultural fluency, and familiarity with the Middle East
- Willingness to relocate to Dubai and make the Middle East home
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Beautiful Destinations is a multi-award-winning travel marketing company that creates premium content and strategy to drive global brand impact, specializing in turning travel inspiration into bookings.
