ABOUT GREENPARK
Greenpark's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
WHY THIS ROLE EXISTS
This role will be part of Greenpark’s Inhouse Creative Team, working directly with Greenpark’s creatives and client/s from briefing to asset creation and delivery.
THE CREATIVE LEAD ROLE
A creative lead supports the development and execution of impactful creative assets and guide projects from concept to completion.
They collaborate with copywriters, art directors to translate client objectives into compelling visual and written communication.
Balancing creative vision with strategic goals, they provide direction, ensure brand consistency, and help maintain the agency’s creative standards while delivering work that resonates with target audiences.
RESPONSIBILITIES
Creative Leadership & Team Management
- Lead and manage the creative team as Group Head, covering art direction, visual strategy, and creative guidance
- Strengthen creative briefs through research, insights gathering, and trend exploration
- Interpret brand and client needs, turning them into strong concepts and executable creative ideas.
- Develop storyboards and propose fresh, exciting concepts to meet client briefs; clearly communicate finalized ideas to the wider team.
Creative Development & Production
- Collaborate closely with copywriters, art/creative directors, social media managers, and the production/post-production teams
- Develop graphic designs, including layouts, illustrations, digital imaging/retouching, video editing, when needed.
- Lead and coordinate with the post-production team to deliver high-quality motion graphics and animation.
- Ensure all creative output is accurate, brand-compliant, and submitted within deadlines.
Innovation & Quality
- Champion creative excellence and continuously inspire the team by sharing emerging trends and best practices
- Uphold brand guidelines and maintain consistency and quality across all creative work
Top Skills
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
