Creative Director

Posted 3 Days Ago
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New York, NY
In-Office
225K-270K Annually
Senior level
Artificial Intelligence • Computer Vision • Mobile • Software
The Role
The Creative Director will lead LTX's visual identity, guiding creative direction across branding, product storytelling, and design while mentoring a team and collaborating with cross-functional partners.
Summary Generated by Built In

LTX is pioneering a new era of visual rendering tools that empower professionals and creators across creative industries such as Advertising, Creative Marketing, 3D Design, Animation, and more. Our latest release, LTX-2, unites high-quality synchronized audio and video generation, native 4K fidelity, long sequences, and radical efficiency - all in a single, production-ready system. At LTX, we’re building a new foundation that transforms the relationship between creation and technology.

The team & role

We’re seeking a passionate, visionary Creative Director to lead the visual identity and brand experience of LTX. This is a unique opportunity to define how the world perceives a product that sits at the cutting edge of design and AI innovation. The ideal candidate combines deep graphic design expertise with a strong technical curiosity - someone who can translate complex technology into inspiring creative expression. You’ll balance conceptual leadership with executional craft, working closely with design, research, and development teams to shape the visual storytelling of LTX and its ecosystem, including the LTX-2 model.

What you will be doing

As Lightricks’ Creative Director, you will define the company’s visual voice - shaping how LTX expresses innovation, creativity, and beauty across every touchpoint. You’ll lead the creative vision that unites product, brand, and storytelling into one coherent and inspiring visual identity.

  • Define and lead the creative direction and visual language for LTX across product, brand, and storytelling touchpoints.
  • Establish a cohesive, evolving brand identity that reflects innovation, elegance, and creative freedom - a visual expression of the company’s purpose and technology.
  • Partner closely with product, research, and engineering teams to explore new design capabilities within the LTX-2 model and future AI-driven features - transforming technical innovation into inspiring visual expression.
  • Stay hands-on in the creative process - designing, prototyping, and iterating on visuals that showcase the creative potential of LTX’s tools.
  • Build, mentor, and inspire a multidisciplinary creative team. Shape its culture, refine its processes, and set the standards for visual excellence across the organization.
  • Collaborate with company leadership to align the creative vision with product strategy, long-term brand growth, and the company’s broader creative mission.
Your skills and experience
  • You are an experienced creative leader with 8+ years of shaping visual identity and creative direction across digital brands, products, or storytelling platforms.
    You bring both the aesthetic sensitivity of a designer and the strategic clarity of a brand architect - able to translate a company’s vision into a unified and inspiring visual language.
  • You are deeply fluent in design - with impeccable taste, mastery of visual fundamentals, and a broad cultural sensibility spanning art, film, photography, graphic design, and emerging media. You set and maintain a high bar for visual excellence, inspiring others to reach it.
  • You think systemically - building and evolving brand guidelines, creative frameworks, and scalable design systems that empower teams across disciplines while keeping the brand’s voice consistent and distinct.
  • You’re technically fluent and creatively fearless - deeply curious about the intersection of design, technology, and storytelling.
  • You understand how AI, generative design, and creative technology are reshaping the craft, and you’ve worked hands-on with modern design and production tools to explore what’s next. You can speak the language of engineers, understand workflows, and turn technological capabilities into expressive visual directions.
  • You’re a collaborative partner to product, marketing, and leadership - able to distill complex ideas into clear, expressive creative direction that aligns teams and moves audiences.
  • You lead by doing. You combine vision with craft, guiding others through example and pushing the boundaries of what the brand can express.
  • Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools.
  • Based in New York City (or open to relocating).
Why Lightricks
  • Join a company where creativity is the core of our mission - not a department. At Lightricks, the role of Creative Director carries unique weight and meaning, shaping how innovation itself is expressed.
  • Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
  • Collaborate with visionary minds across design, research, and technology - working at the intersection of creativity and innovation.
  • Contribute to LTX-2 and future-generation creative models that expand the boundaries of what’s visually and technically possible.
Benefits
  • Expected salary range is $225-270 annually.
  • Stock options.
  • Health/dental/vision with majority of premiums paid by the company.
  • 401k with company match (up to 4%).
  • $3,000 per year provided for lunch.
  • $1,000 Yearly Learning, Development, and Wellness budget.
  • Work from home stipend.
  • 21 Days of PTO.
  • Birthdays off! Take a free day off during your birthday month to celebrate.
  • Talented teammates and a strong work culture supporting a healthy work-life balance.

Top Skills

3D Design Tools
Adobe Creative Suite
Figma
Modern Ai Design Tools
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The Company
547 Employees
Year Founded: 2013

What We Do

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.
Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
Founded in 2013, Lightricks is backed by prominent investors including Goldman Sachs Growth Equity, Insight Partners, Viola Ventures, ClalTech, Greycroft, Hanaco Venture Capital, Altshuler Shaham Investment Holdings, Harel-Hertz Investment, Qumra Capital House, Migdal Insurance and Financial Holdings, Shavit Capital, and Stonebridge Partners who share our enduring commitment to driving the future of content creation.

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