Who You Are:
You are a motivational leader, effective problem solver and creative visionary who captivates audiences, stirs emotions, and drives action through visually compelling storytelling.
With cross-functional experience, you skillfully bring complex designs to life and seamlessly transition between print, web, and digital formats. Fearless in exploring unique, outside-the-box ideas, you seek a team environment where you can inspire, innovate, and balance both collaborative and independent work.
Passionate about transforming messaging into impactful design, you stay at the forefront of design tools and thrive in fast-paced/deadline-driven settings, managing multiple projects and concepts with agility and precision.
What You'll Do
- Creative Leadership and Collaboration:
- Assist with creative direction, strategy and campaign development that meets business objectives.
- Translate marketing objectives into clear, motivating creative strategies.
- Lead and drive concept and design initiatives for assigned business units across web, digital, and print, ensuring innovative, visually compelling solutions that align with brand and marketing strategies.
- Collaborate with Marketing leaders on large-scale initiatives, contributing to and refining creative solutions.
- Partner efficiently with project managers, marketing managers, designers, and copywriters to ensure cohesive project execution, alignment on objectives, and the highest quality standards across all deliverables.
- Serve as an authority on our visual design language, setting and upholding design standards while inspiring the team to execute cohesively across all channels.
- Conduct brainstorming sessions with creative team, while maintaining strategic thinking.
- Take a hands-on role in conceptualizing, designing, and executing a diverse range of advertising and marketing materials for brand building and performance marketing, ensuring alignment with business objectives and brand guidelines.
- Demonstrate expert design skills and proficiency with design programs at each stage of the process, maintaining high-quality standards and consistency.
- Take ownership of projects from inception to production, ensuring a deep understanding of the creative workflow and effective use of tools like Asana for project management.
- Stay current on best practices, emerging technologies, and design trends to continuously bring fresh ideas and techniques into the creative process.
- Prioritize work and resources, and establish production schedules
- Take on a role of a working manager, supporting the creative team while completing significant individual responsibilities.
- Build meaningful relationships within the team, fostering a culture of excellence, teamwork, and collaboration.
- Mentor and coach junior creatives, providing guidance and career-broadening opportunities to support their growth.
- Review, provide feedback, and approve work to ensure alignment with brand standards, creative vision, and project goals.
- Encourage a culture of creative problem-solving, empowering team members to take initiative and innovate within their roles.
Creative Execution and Technical Expertise:
Team Management and Development:
What You'll Need
- Bachelor’s degree in advertising, graphic design, visual communication, or a related field.
- 10+ years of professional experience in an agency or in-house setting.
- 3+ years of leadership experience: prior Creative Director experience preferred.
- Strong eye for typography and other fundamentals of advertising, branding, and graphic design, with the ability to apply them effectively in concept and layout.
- Solid understanding of marketing, production, website design, corporate identity, advertising, and multimedia design.
- Exceptional conceptual and design problem-solving skills.
- Proficient in the latest versions of relevant design programs, including Mac OS, Photoshop, InDesign, Illustrator, Acrobat, Figma, and PowerPoint.
- Ability to give and receive constructive feedback with a positive attitude.
- Excellent prioritization skills, with the ability to meet deadlines with moderate supervision.
- Strong communication, negotiation, and presentation skills, both verbal and written.
- Desire to exceed aggressive goals.
Top Skills
What We Do
BHG is transforming the financial industry; leveraging the power of data, analytics, and cutting-edge technology to become not only the number one source for professional loans, but also the creator of the largest community bank loan and product network in the country.