Creative Director, Oasis

Posted Yesterday
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Tel Aviv, ISR
Hybrid
Entry level
Information Technology
The Role
Define Oasis’s creative strategy and lead campaigns that turn customer insights into emotional, memorable stories that drive brand awareness and business growth. The role partners with Growth, Product, Brand, and video creators to develop, test, and improve creative across storytelling, copy, visual language, and execution.
Summary Generated by Built In
The Company

Mixtiles is a $300M+ profitable consumer brand reinventing how homes feel.

We build products people didn't know they needed, and now can't imagine living without.

Wall photos. Self-watering plants. Smart lighting.

Oasis is our fastest-growing brand yet. In just over a year, it has grown into a ~$30M business. Now we're building the brand that will take it to hundreds of millions.

The Role

Great lighting changes how a home feels.

Our job is to help people see that before they ever experience Oasis. That's why Creative sits at the heart of our growth.

We're looking for a Creative Director to define how the world discovers Oasis.

You'll turn customer insights into ideas that make people stop, imagine a different kind of home, and understand why Oasis belongs in it.

You'll work hand-in-hand with Growth, Product, and Brand to create campaigns that don't just look beautiful, they drive meaningful business growth.

This is a role for someone who loves making. Thinking. Writing. Directing. Iterating.

Someone who believes the best creative changes how people feel and what they do next.

What You'll Do
  • Define the creative strategy behind Oasis' next stage of growth
  • Turn customer insights into breakthrough campaigns that build both brand and business
  • Create simple, emotional stories that make people want Oasis in their homes
  • Partner closely with Growth to continuously test, learn, and improve creative performance
  • Work directly with our video creators to bring ideas to life
  • Raise the creative bar across storytelling, copy, visual language, and execution
Who You Are
  • You're a first-principles creative thinker with exceptional taste
  • You know how to turn customer insight into ideas people remember
  • You combine brand thinking with a strong performance mindset
  • You care deeply about craft and equally about business impact
  • You love creating. Writing. Directing. Making. Not just reviewing.
  • You thrive on fast feedback loops and constantly push the work forward
  • You understand what makes people stop, feel, and act
Why This Role

Oasis has already proven people love the product. Now we're looking for the creative mind that will help turn it into one of the world's most loved lighting brands.

Skills Required

  • First-principles creative thinker with exceptional taste
  • Ability to turn customer insights into memorable ideas
  • Ability to combine brand thinking with a performance mindset
  • Strong focus on creative craft and business impact
  • Hands-on experience with writing, directing, and making creative work
  • Ability to work through fast feedback loops and continuously improve work
  • Understanding of what makes people stop, feel, and act
Am I A Good Fit?
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The Company
HQ: Tel Aviv-Yafo
136 Employees
Year Founded: 2016

What We Do

Mixtiles is on a mission to create homes people love. We started by developing the easiest way to get photos out of your smartphone and onto your walls and expanded to delivering artwork, plants that live forever, a whole home design AR app, IoT and more. Mixtiles manufactures and delivers over a million(!) physical products monthly to happy customers in the US and Europe. We rely heavily on software engineering, generative AI, AR/VR/XR technologies, industrial/digital design, marketing and manufacturing know-how to get this done. We are one of the largest & fastest growing consumer startups in Israel. Our products: Mixtiles: https://www.mixtiles.com/ Mixtiles Art (Marketplace): https://mixtiles.com/art Easyplant: https://easyplant.com/ Around (XR): https://apps.apple.com/us/app/around-reality-design/id1568933882 ~~~ Techie with an entrepreneurial mindset? Check us out here: https://mixtiles.dev/ Product Designers, this one's for you: https://shorturl.at/djsDM Wanna join us? Our team is small relative to the size of our business and each member drives a lot of impact. We work in small groups with smart & resourceful individuals, and believe in bottom-up innovation. We also prioritize a fun and collaborative work environment. We're seeking passionate engineers, designers, product managers & marketeers to join us and become part of something special

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