Creative Director, General Session & Keynote Experiences

Posted Yesterday
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Atlanta, GA, USA
In-Office
Senior level
Marketing Tech
The Role
Leads creative strategy and execution for keynote presentations, general sessions, executive communications, and large-scale live events. Translates client objectives into compelling narratives and audience experiences, guiding storytelling, presentation design, multimedia, staging, and production. Partners with clients, speakers, writers, designers, producers, and technical teams from concept through onsite delivery. Presents creative concepts, facilitates reviews and rehearsals, supports pitches, and balances audience impact with feasibility, budgets, and timelines.
Summary Generated by Built In

We're Hiring: Creative Director, General Session & Keynote Experiences
Atlanta, GA | Full-Time 

At ITA Group, we believe every event should feel like a story worth telling, and we’re looking for an Creative Director, General Session & Keynote Experiences to help us bring those stories to life. This role is the north star of the look and feel of our events, leading the creative vision from concept to execution. You’ll guide a talented team in crafting immersive, strategic, and unforgettable experiences for Fortune 500 clients across the globe.

What You’ll Do:

The Creative Director, General Session & Keynote Experiences leads the strategic and creative development of keynote presentations, general sessions, executive communications, and large-scale live event experiences. Serving as the primary creative partner to clients, this role translates business objectives into compelling narratives and audience-centered experiences that inspire, engage, and drive results. This leader establishes the creative vision from concept through onsite execution, guiding storytelling, presentation design, multimedia content, staging, and experiential elements. Working closely with clients, speakers, producers, writers, designers, and technical teams, the Creative Director ensures every aspect of the experience is aligned, impactful, and delivered with excellence.
Key Responsibilities:

  • Lead the creative strategy and vision for general sessions, keynote presentations, executive communications, and supporting event content.
  • Translate client business objectives, audience insights, and event goals into compelling stories and engaging live experiences.
  • Develop creative concepts, messaging frameworks, and narrative structures that strengthen brand relevance and audience connection.
  • Partner with speakers, producers, writers, designers, multimedia teams, and technical partners to deliver cohesive event experiences.
  • Shape keynote and executive content into clear, audience-focused stories that align messaging, visuals, and production elements.
  • Present creative concepts, recommendations, and strategic direction to clients and internal stakeholders.
  • Facilitate creative reviews, rehearsals, and feedback sessions while maintaining the integrity of the approved vision.
  • Ensure excellence across storytelling, presentation design, multimedia content, brand expression, and audience engagement.
  • Remain actively involved through content development, production, rehearsals, and onsite execution to solve challenges and protect creative quality.
  • Contribute to new business opportunities through discovery sessions, proposal development, concept creation, and pitch support.
  • Champion innovative, practical creative solutions that balance audience impact, technical feasibility, budget, and timelines.

What You Bring:

  • Bachelor's degree in Communications, Marketing, Creative Strategy, Event Production, Journalism, or related field; equivalent experience considered.
  • 8+ years of experience in creative direction, experiential marketing, live events, executive communications, or related creative disciplines.
  • Demonstrated experience leading the development of keynote presentations, general sessions, conferences, or large-scale corporate events.
  • Exceptional storytelling, messaging, and presentation development skills.
  • Proven ability to translate complex business strategies into engaging audience experiences.
  • Experience presenting and defending creative concepts to senior leaders and clients.
  • Strong understanding of presentation design, multimedia content, staging, and live event production.
  • Proven success leading cross-functional teams and collaborating with diverse creative and production partners.
  • Excellent communication, facilitation, and relationship-building skills.
  • Strong organizational and project management abilities with experience balancing multiple priorities and deadlines.
  • Strategic thinker with strong creative judgment, attention to detail, and problem-solving skills.
  • Comfortable working in fast-paced environments and supporting onsite event execution as needed.

Why ITA Group?
We’re a purpose-driven company that creates powerful moments of engagement for employees, channel partners, customers, and event attendees. Our culture is built on trust, creativity, and a shared commitment to excellence. You’ll work with smart, kind people who care deeply about what they do and how they do it. If you’re ready to lead with vision, inspire with creativity, and make an impact through unforgettable events, we’d love to meet you.  Apply now and help us shape the future of event experiences!


Skills Required

  • Bachelor’s degree in Communications, Marketing, Creative Strategy, Event Production, Journalism, or a related field; equivalent experience considered.
  • 8+ years of experience in creative direction, experiential marketing, live events, executive communications, or related creative disciplines.
  • Experience leading keynote presentations, general sessions, conferences, or large-scale corporate events.
  • Exceptional storytelling, messaging, and presentation development skills.
  • Ability to translate complex business strategies into engaging audience experiences.
  • Experience presenting and defending creative concepts to senior leaders and clients.
  • Strong understanding of presentation design, multimedia content, staging, and live event production.
  • Experience leading cross-functional teams and collaborating with creative and production partners.
  • Excellent communication, facilitation, and relationship-building skills.
  • Strong organizational and project management abilities, including balancing multiple priorities and deadlines.
  • Strategic thinking, creative judgment, attention to detail, and problem-solving skills.
  • Comfort working in fast-paced environments and supporting onsite event execution as needed.
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The Company
HQ: West Des Moines, IA
767 Employees
Year Founded: 1963

What We Do

ITA Group delivers custom-crafted global engagement solutions that motivate and inspire event attendees, employees, channel partners and customers. With operations globally and throughout the U.S., ITA Group designs unique business strategies and experiences that create connections, motivate audiences and drive purposeful change for some of the world’s biggest brands.

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