Creative Director (Copywriting)

Accenture Song is one of the most innovative and fastest growing teams at Accenture. Combining the feel of a start-up and the advantages of being a global player, Accenture Song truly has a diverse and multi-talented team. Accenture Song is the leading creative digital transformation agency in the world that can deliver true end-to-end digital services.
Responsibilities (but not limited to):
Strategic Leadership
Lead integrated creative teams in developing compelling narratives that drive brand differentiation and business growth
Collaborate with Strategy and Client Services to interrogate briefs, uncover insights, and identify breakthrough creative territories
Define tone of voice and messaging frameworks across campaigns, ensuring brand consistency and cultural resonance
Present creative concepts and rationale to clients and stakeholders with persuasive storytelling
Creative Excellence
Conceptualize and craft copy across all channels (TVC, radio, digital, social, OOH, experiential, long-form content)
Champion writing craft that engages, persuades, and moves people
Drive creative quality standards, ensuring every word earns its place and serves the strategy
Stay attuned to cultural conversations, language evolution, and emerging content formats
Team Development & Collaboration
Mentor and develop Copywriters at all levels, nurturing their conceptual thinking and craft
Lead dynamic brainstorms and creative sessions that unlock fresh thinking and diverse perspectives
Partner seamlessly with Art Directors, Designers, Strategists, and Content teams
Provide feedback that sharpens ideas and builds confidence
Production & Execution
Oversee script development, voiceover direction, and content production from concept through delivery
Guide casting decisions, tone, pacing, and editorial choices that protect creative intent
Collaborate with directors, producers, editors, and sound designers throughout production
Manage multiple projects simultaneously without compromising creative standards or attention to detail

Qualifications & Experience
Required
4-6 years' experience as Senior Copywriter or similar at a recognized advertising/creative agency
Portfolio showcasing strategic thinking, conceptual range, and exceptional writing craft
Strong TTL (Through-The-Line) and digital campaign experience with demonstrable results
Proven ability to write across formats: scripts, social content, long-form, headlines, manifestos
Working knowledge of AI writing and content tools (ChatGPT, Claude, Jasper, etc.) and how to use them as creative accelerators, not replacements
Outstanding presentation skills with ability to tell compelling stories about your work
Excellent command of English language with sensitivity to tone, rhythm, and cultural nuance
Ability to juggle multiple briefs and deadlines while maintaining creative excellence
Preferred
Tertiary qualification in Copywriting, Advertising, Journalism, English, or related field
Experience writing scripts for radio, podcasts, or audio-first platforms
Understanding of SEO, content strategy, and digital editorial best practices
Experience developing brand voices, messaging architectures, and tone-of-voice guidelines
Familiarity with WorkBook or similar project management platforms
Experience creating social-first content and understanding platform-specific voice and formats
Knowledge of basic video editing or content production processes
Key Attributes
Strategic thinker who connects words to business objectives
Insatiable curiosity about people, culture, and what makes ideas spread
Collaborative leader who makes everyone's ideas better
Resilient creative who embraces feedback and iteration
Obsessed with craft
Cultural antenna always tuned to what's happening in the world

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.