What You'll Do
- Own the creative pipeline – prioritize, brief, and ship high‑impact assets for Paid Media squad.
- Write copy that converts – craft high-impact ad creatives, landing-pages, and video scripts for paid-media channels.
- Develop video concepts & scripts – create concepts, storyboards, and production‑ready scripts for short‑form ads, UGC, and long‑form brand videos.
- Manage creator & influencer programs – source, vet, brief, and approve content from UGC creators and paid partners; own contracts, timelines, and performance tracking.
- Translate data into insight – partner with paid media analysts to iterate messaging and formats based on CVR, CPA, ROAS, and creative‑level testing.
- Lead external partners – run day‑to‑day with our U.S. creative agency and freelancers.
- Scale processes – build briefing templates, video analysis, influencer approval flows and rituals.
- Research new influencers – identify and recommend creators and influencers
What You'll Bring
- Relevant experience in copywriting and creative or influencer operations.
- Fluency in channel best practices for Meta Ads, Google Ads, TikTok, YouTube, and the metrics that matter.
- Hands‑on experience running creator/influencer campaigns: recruitment, contracting, content approvals, and performance analysis.
- Growth mindset—comfortable with rapid experimentation, feedback loops, and continuous learning
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What We Do
We are democratizing the payments industry in Brazil, by empowering entrepreneurs through technological, inclusive, and life-changing solutions. Based in Brazil, CloudWalk is a high-end global payment network built on modern technology and proprietary blockchain, focused in bringing a revolution to the payment ecosystem for small and medium-sized businesses. As a unicorn, the company has provided its customers with more than R$ 1 billion in savings by charging fair fees on its transactions and is now present in more than 300.000 businesses across 5.000 brazilian cities. With investors such as the Valor Capital Group, HIVE Ventures and Coatue, the company has already raised US$ 365.5 million in investments and R$3.4 billion in FDICs for anticipation of receivables in its network of financial solutions. In 2022, it was the only brazilian fintech to be featured in the "The Retail Tech 100" ranking by CB Insights, on the "Protection Solutions for Payments and Frauds".
