Creative & Content Manager

Center 3 (19075), United States of America, McLean, Virginia
Creative & Content Manager
The Talent Brand & Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking-and the communities around us-for good.
We're looking for an experienced Creative & Content Manager who will help set the content and creative direction for all talent marketing and branding initiatives, ensuring alignment with the company's overall vision and objectives.
In this role you will:

• Work closely with a team of copywriters and designers in a highly collaborative team environment to create visual assets (including decks, graphics, email templates, and more) for go-to-market (GTM) and ongoing product (lifecycle) marketing. This will include partnering with the Brand Creative team and agency partners to execute high-quality creative across channels.
• Oversee the creative development and execution of everything from large-scale, multi-channel campaigns to smaller, one-time projects in partnership with Marketing Strategists.
• Possess a deep understanding of agency and partner creative processes to enable effective planning, scheduling, and management of work to enable clear prioritization and deadlines are met.
• Implement efficient brand governance processes and guidelines that builds partner autonomy and enables them to bring our brand to life with consistency and creativity.
• Ensures all assets demonstrate consistency with our brand style guide with a keen eye towards templatizing common materials.
• Develop and administer a repeatable, efficient quality control process to provide oversight of the brand related work, ensuring all content is aligned with brand guidelines and effectively communicates our editorial message.
• Evangelize content strategy best practices and facilitate content alignment and efficiency through a centralized and coordinated methodology for content lifecycle management.
• Ensure the content strategy aligns to prioritized messaging, partnering with enterprise communicators, and harnessing the voice of our associates to elevate our brand authentic storytelling

You will accomplish these outcomes through the following responsibilities:

• Lead a team of content and design specialists who produce all copy, creative, online and offline brand assets to support commercial growth, talent acquisition and brand equity.
• Manage the entire content creation lifecycle, including strategy, copywriting, creative, management, measurement, reporting and optimization.
• Work collaboratively with cross-functional teams at Capital One and creative agency partners to support digital, demand and creative efforts.
• Present our creative work to both internal and external stakeholders, showcasing the talent and hard work of our team.
• Lead all creative and content planning, scheduling, and delivery of work across multiple agency and partner groups.

You will love this job if you:

• Are a strong creative leader with the ability to guide the work of the team, while also executing on projects that require a higher level of strategic thinking.
• Are a creative problem solver who excels at 'messaging for impact.'
• Are skilled in the art of prioritizing and managing work and resources across to maintain maximum efficiency without sacrificing quality of storytelling.
• Have a strong creative vision and storytelling ability.
• Have proficiency in creative and video tools and platforms (e.g., Adobe Creative Suite, YouTube).
• Have a strong understanding of SEO, Editorial, and Content marketing best practices.
• Have creative leadership skills to inspire and guide our team of three creatives to reach their full potential.
• Have experience managing the creation of diverse content types, including articles, SEO, videos, (both long form and short-form), infographics, sell sheets, and more, ensuring consistency and quality across all platforms'.
• Have demonstrated experience taking work, such as content for marketing campaigns and product launches from concept, thru design, to final execution on time, and on budget, to produce results.

Basic Qualifications

• Bachelor's degree or military experience
• At least 5 years of communications experience
• At least 4 years of experience with journalism, content creation, editorial, or creative direction

Preferred Qualifications

• Experience with content creation for cross channel experiences
• Comfortable working with a variety of business partners and delivering outcomes

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).