- Do research and understand consumer behavior, competitive landscape, and industry trends in the local market, assess market potential and opportunities, to provide a basis for the company to formulate targeted product planning, market entry modes, marketing strategies, sales and after-sales service networks, etc.
- Develop regional market brand, marketing strategy plans, and organize internal & external resources to collaborate with local partners to promote brand, product, network, after-sales service, and other aspects based on the company's objectives, resources, and strategies, as well as the local market conditions. Conduct tracking of execution effects and continuously improve.
- Organize and lead the back-office support team in the regional market, plan and formulate regional work objectives and strategies, clarify team divisions, coordinate resources, and ensure close collaboration to achieve goals.
- Bachelor's degree or above, with majors in Marketing, International Trade, Business Administration, or related fields preferred.
- Over 10 years of marketing work experience, with priority given to those with experience in the Mexican and LATAM market and subsidiary start-up (from 0 to 1).
- Familiar with the local culture, business environment, and consumption habits in Mexico.
- Excellent market analysis, planning, and execution capabilities.
- Strong team management experience and communication/collaboration skills.
- Strong innovative thinking and adaptability, able to adjust strategies promptly in response to market changes.
- English as a working language, and willing to accept overseas business trips/assignments.
What We Do
Xpeng Motors is a leading Chinese electric vehicle and technology company that designs and manufactures intelligent automobiles that are seamlessly integrated with the Internet and utilize the latest advances in artificial intelligence. Focusing on China’s young and tech-savvy consumer base, XPENG Motors strives to offer smart mobility solutions with technology innovation and cutting-edge R&D. The company’s initial backers include its CEO & Chairman He Xiaopeng, the founder of UCWeb Inc. and a former Alibaba executive. It was co-founded in 2014 by Henry Xia and He Tao, former senior executives at Guangzhou Auto with expertise in innovative automotive technology and R&D. It has received funding from prominent Chinese and international investors including Alibaba Group, Foxconn Group and IDG Capital. Currently with 3,000 employees, the company is headquartered in Guangzhou and has design, R&D, manufacturing and sales & marketing divisions in Silicon Valley, San Diego, Beijing, Shanghai, Zhaoqing (Guangdong Province) and Zhengzhou (Henan Province).
