Who we’re looking for / The role
We are looking for a dynamic Country Lead, India to lead the end-to-end entry of Blood into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations from incorporation to pricing, go-to-market, sales, production, operations, and marketing.
This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.
Responsibilities:
Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams
Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations
Grow Blood’s revenue and distribution on quick-commerce platform via optimization of promotions, discounts and visibility
Direct brand efforts across digital, influencer, performance marketing and PR
Ensure fill rate on sales channels via the appointment and management of logistics partners
Ideal candidate:
7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)
Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer
Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making
Comfortable with P&L management and external stakeholder management
Skills Required
- 7-10 years experience managing digital channels and/or brand management within D2C or FMCG
- Quick-commerce (Q-commerce) platform experience
- Proven experience growing brands digitally via on-platform growth tools, performance marketing and influencer campaigns
- Experience hiring, building and managing cross-functional teams (marketing, operations, digital)
- Comfortable with P&L management and external stakeholder management
- Experience partnering with marketplaces and logistics partners to manage listings, stock and distribution
What We Do
Hello, we're Blood. And to us, periods are deeply personal. That’s why we’re obsessed with creating products we want to see in the world, and for ourselves. We've got lofty period dreams, and we're bringing them to life. Because with the right period care, you unlock period bliss – and bridge the gap between period days, good days, and all that’s in between.
