Corporate Marketing Designer

Posted 19 Days Ago
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Richmond, VA, USA
In-Office
Mid level
Edtech • Information Technology • Consulting
The Role
The Corporate Marketing Designer is responsible for creating visual assets across marketing and sales communications, developing brand standards and templates, and managing multiple design projects. This role emphasizes collaboration and requires proficiency in various design tools to support business objectives through compelling visuals.
Summary Generated by Built In

Corporate Marketing Designer 

The Corporate Marketing Designer will own the development and execution of visual assets across marketing, sales, and partner communications. This role is responsible for translating MARKETview’s value proposition and full suite of product and service offerings into clear, compelling, and consistent visual experiences across digital and print channels. 

This individual will initially focus on supporting high-priority design needs across the organization, while progressively elevating and standardizing MARKETview’s brand, templates, and design systems over time. This is a highly collaborative, hands-on role that requires both strong execution and the ability to operate independently from brief to final delivery. 

This role will be a key contributor to the go-to-market team by creating high-impact content and marketing materials that clearly communicate the value of a MARKETview partnership and support revenue growth goals  


Key Responsibilities

Design Execution & Content Development 

  • Design high-quality visual assets to support marketing campaigns, sales initiatives, and partner communications, including case studies, eBooks, infographics, presentations, digital ads, email communications, and web content  
  • Empower Client Succes and Sales teams with data-heavy presentation support 
  • Create original, channel-specific creative for web, email, and social—moving beyond templated outputs to develop engaging, differentiated designs  
  • Develop polished, data-forward visualizations (charts, graphs, tables, and presentation slides) that clearly communicate complex insights and support data storytelling 
  • Translate complex ideas, data, and program impact into clear, engaging visual narratives tailored for external audiences  


Strategic Design & Creative Direction 

  • Apply strategic rationale to design decisions, ensuring all creative outputs support business objectives, campaign goals, and audience needs  
  • Provide creative input and recommendations on visual direction, messaging, and execution across projects  
  • Contribute to the development of integrated campaigns and scalable asset systems, not just one-off deliverables  

Digital Experience & Campaign Support 

  • Create original designed content for social media channels 
  • Support web-based campaigns with design components  
  • Design and build email templates and reusable components to support marketing and lifecycle communications  
  • Develop creative assets for paid media campaigns and organic social channels, including light animation, motion graphics, and video editing where appropriate  

Brand & Design System Development 

  • Apply and reinforce MARKETview’s brand identity across all outputs, ensuring consistency, quality, and clarity  
  • Identify opportunities to refine, standardize, and scale templates and design components across teams  
  • Contribute to building a more structured and accessible design system, including shared assets and libraries  

Project Ownership & Cross-Functional Collaboration 

  • Own the full design workflow from concept through delivery, including intake, project briefs, timeline development, stakeholder alignment, and final execution  
  • Translate creative briefs into clear design approaches, milestones, and deliverables  
  • Manage multiple concurrent projects, ensuring high-quality, on-time delivery with strong attention to detail  
  • Collaborate with marketing, sales, and client-facing teams to gather inputs, align on direction, and deliver high-impact work  
  • Communicate design decisions effectively, present work to stakeholders, and incorporate feedback while maintaining quality and intent  

Minimum Requirements

  • Bachelor’s degree in graphic design, visual arts, or related field (or equivalent experience)  
  • 3–5 years of professional design experience, preferably in a B2B or marketing environment  
  • Strong portfolio demonstrating both conceptual thinking and polished execution across digital and print formats  
  • Attention to detail and ability to proof designed collateral 
  • Demonstrated ability to translate business objectives and creative briefs into effective visual solutions  
  • Experience managing projects independently and working cross-functionally with stakeholders  
  • Proficiency with Adobe Creative Cloud applications, Figma, and Canva  
  • Experience designing for digital channels, including web, email, and social media  
  • Strong presentation design skills, including the ability to create visually compelling, data-driven slides in PowerPoint  
  • Strong understanding of layout, typography, and visual hierarchy across formats and devices  
  • Demonstrated ability to work through feedback and iterate on creative work in a collaborative, fast-paced environment 
  • Excellent organizational and time management skills  

Preferred Experience

  • Experience working in B2B marketing, EdTech companies, and/or higher education environments  
  • Familiarity with HubSpot (or other CRM platforms) and WordPress (or other CMS tools)  
  • Experience with light video editing, animation, or motion graphics  
  • Experience contributing to or building design systems, template libraries, or brand standards  
  • Familiarity with HTML/CSS and designing within web/email constraints  

Why MARKETview Education Partners?

The MARKETview team is united by a common passion to increase higher education access while improving the performance of colleges and universities and the educational outcomes for students and families. This is the spirit that drives every client partner relationship, as we serve the mission of each with an unwavering commitment to their goals and success. We are looking for equally passionate team members with a similar disposition and willingness to put the success of others – partners and teammates – before their own. If this is you, you’ll fit right in. 

Equal Opportunity Statement 

MARKETview is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law. 

MARKETview thrives on collaboration and continuous learning, and we are a 100% “in-office” business, and we have a generous and flexible paid time-off policy. All qualified candidates will be legally able to work in the United States without sponsorship of any type at any time and will be committed to working full-time in our office in the Scott’s Addition section of Richmond, VA. 

Job Type: Full-time, On-site 

Location: Richmond, VA 

Skills Required

  • Bachelor's degree in graphic design, visual arts, or related field (or equivalent experience)
  • 3-5 years of professional design experience, preferably in a B2B or marketing environment
  • Strong portfolio demonstrating both conceptual thinking and polished execution across digital and print formats
  • Attention to detail and ability to proof designed collateral
  • Demonstrated ability to translate business objectives and creative briefs into effective visual solutions
  • Experience managing projects independently and working cross-functionally with stakeholders
  • Proficiency with Adobe Creative Cloud applications, Figma, and Canva
  • Experience designing for digital channels, including web, email, and social media
  • Strong presentation design skills, including the ability to create visually compelling, data-driven slides in PowerPoint
  • Strong understanding of layout, typography, and visual hierarchy across formats and devices
  • Demonstrated ability to work through feedback and iterate on creative work in a collaborative, fast-paced environment
  • Excellent organizational and time management skills
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The Company
Richmond, , Virginia
60 Employees
Year Founded: 2018

What We Do

About MARKETview Education Partners MARKETview is centered on developing a deep understanding of the specific goals of our partner institutions and identifying the elements critical to their success. Using higher education’s only aggregated and real-time student data set, we provide unmatched market intelligence and earlier insight into the students our partners seek to enroll so they can make better, more informed decisions faster. Our Mission and Values  The MARKETview mission is to optimize higher education access and maximize outcomes for students and families. By using a proprietary combination of data, context, and expertise we serve each college and university partner with an unwavering commitment to their goals and success.  In pursuit of this, we embrace the following ideals: Partners First: Deliver high-quality service and a positive return on investment. Trust: Build long-term relationships and deliver continuous value. Lifelong Learning : Continue to learn and evolve with the industry. Informed Action : Use data to improve outcomes for students, families, colleges, and universities.    The MARKETview Platform  MARKETview is a comparative analytics software platform that provides higher ed leaders with data that is updated and delivered daily, organized at the student-record level and standardized across schools. By harnessing tens of millions of student records and augmenting them with household consumer data our partners can now know more about their students than ever before.   Who We Serve  We take great pride in supporting a variety of traditional four-year, nonprofit institutions of higher education across the United States

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