The Role
The Corporate Communications, PR & Campaigns Lead will craft corporate narratives, lead PR strategies, and manage integrated brand campaigns to elevate TrustedHousesitters’ visibility and growth.
Summary Generated by Built In
TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. Our platform connects a thriving global community of pet lovers through a unique trust-based membership model. We’re on a mission to create a world where pet owners can travel with peace of mind , knowing their pets are in safe hands, while sitters enjoy unique homestays around the world.
Our vision is simple: to become the world’s most loved travel solution for pet people - and we’re making it a reality. With almost 250,000 members worldwide with the ambition of scaling to 1 Million, 97% say we have improved their lives, and our growth is high as word-of-mouth fuels a fast-growing, passionate community.
TrustedHousesitters was named one of Escape the City's top organisations to work for in 2023 and we were proud to be part of the 2024 cohort of Technation’s Future Fifty, the UK’s leading pre-IPO programme. In October 2024 we secured B Corp certification, reflecting our commitment to our people, the planet and pets across the world.
At TrustedHousesitters, we embrace a collaborative, high-impact work environment where innovation, individual accountability, and ownership drive everything we do. We believe in empowering our people to see the real impact of their work. Every team member plays a role in crafting quality experiences for our members, and we continuously push ourselves to improve, iterate, and innovate always with the goal of strengthening our global community of pet lovers.
Now is an exciting time to join TrustedHousesitters where innovation, advocacy and community-driven growth are at the heart of our success. If you're looking to make a real impact in a mission-led, fast-scaling tech business, this is the right place for you.
We’re hiring a Corporate Communications, PR & Campaigns Lead to build the next evolution of our brand story, blending a high-impact corporate narrative with bold, proactive consumer PR and integrated campaigns.This is a senior, strategic leadership role focused on telling the TrustedHousesitters story in a way that builds equity, fuels growth, and supports our ambition to become one of the UK’s leading global tech success stories. You’ll also play a critical role in helping TrustedHousesitters become a household name - driving mass awareness through standout consumer PR and campaigns that get people talking. Your work will help shape how investors, media, talent, policymakers, and the public perceive us - as a purpose-driven, category-defining business.You’ll sit within the Brand & Content team, working alongside Social and member content teammates to create joined-up narratives across owned, earned, and shared channels. You’ll manage a high-performing PR & Campaigns Manager who will focus on Consumer PR, partner with agency teams, and collaborate closely with leaders across the business.
Key Responsibilities
- Corporate Communications
- Own and deliver a strategic corporate comms agenda that positions TrustedHousesitters as a global success story with strong UK roots.
- Build narratives and proactive campaigns that support our long-term business value: tech investment, team growth, economic contribution, and global expansion.
- Partner with leadership to align messaging with investor, employer brand, and policy goals - championing our value to the UK economy and beyond.
- Develop messaging and moments that reflect macro themes such as upskilling, innovation, and sustainability.
- Liaise with our reactive press office, agreeing reactive responses to media enquiries, marshalling requests for information and managing media inbounds.
- Manage our corporate communications agency to support the delivery of our plan.
- Proactive Consumer PR
- Lead and manage a Consumer PR & Campaigns Manager to develop lifestyle, travel, and cultural PR strategies that build fame, relevance, and emotional resonance.
- Support the Consumer PR & Campaigns Manager in: Driving campaigns across PR and other channels that support our consumer brand narrative and overall business objectives.
- Securing standout earned media in consumer and lifestyle titles, creating buzz and reinforcing our distinctive brand identity
- Spotting cultural moments, emerging trends, and real-world behaviours that PR can tap into to keep our consumer narrative(s) relevant and top of mind
- Partner closely with Content and Social teams to ensure storytelling is consistent across all content touchpoints.
- Integrated Brand Campaigns
- Lead and manage our Consumer PR & Campaigns Manager and agency partners to build and run multi-channel brand campaigns that connect earned, owned, and shared efforts around a central creative idea.
- Advise on the distribution of said campaigns, across the full mix of media channels, with an emphasis on tailoring messaging to fit the format, audience, and channel tone - ensuring that each part of the campaign lands effectively.
- Champion bold creative thinking, translating our brand values into campaigns and activations that get people talking, and signing up.
- Collaborate across marketing, product, and data teams to ensure campaigns are insight-led and measurable.
- Leadership & Collaboration
- Partnering with the Brand Director and Head of Brand & Content, ensure synergies between our corporate brand strategy and our consumer brand strategy, so they reinforce each other.
- Collaborate with the Head of Charitable Partnerships & External Engagement and Member Services to input into crisis communications processes and ensure alignment with our overall communications strategy and brand narrative.
- Act as a thought partner to leaders across the business, particularly regarding our corporate narrative and agenda.
- Build relationships with key business, lifestyle, and tech journalists, and act as a senior point of contact for proactive press.
- Manage and mentor a PR & Campaigns Manager and external PR agencies, ensuring strategy and execution are tightly aligned.
- Measurement & Impact
- Define and track KPIs that assess our progress and impact across corporate comms, consumer PR, and campaigns.
- Define campaign KPIs that encompass both performance outcomes and brand impact measures such as awareness, sentiment, perception, and recall.
- Build simple but effective reporting frameworks to share learnings, optimise approaches, and tie PR to brand and commercial outcomes.
Key Skills & Experience
- 10+ years in communications or PR; ideally with both corporate and consumer experience in fast-moving tech or scale-ups.
- Proven track record of crafting compelling corporate narratives that support brand equity and business valuation.
- Strong press relationships across UK tech and business media - relationships in lifestyle and travel media a strong plus.
- The instincts to create standout stories.
- Strategic storytelling skills with an entrepreneurial mindset and a deep understanding of brand, audience, and media.
- Leadership experience managing people, agencies, and senior stakeholders with clarity and confidence.
- Commercial and cultural awareness: understands how communications shape growth, perception, and strategic advantage.
If you're ready to join us on our mission to become the most loved pet travel solution, we'd love to hear from you!
In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc).
At the heart of our team are a mix of diverse backgrounds. Here at TrustedHousesitters, we’re committed to the equal opportunities policy throughout the interview process and selection. Offers of employment into TrustedHousesitters are based solely on individual merit, qualifications, and the person's professional suitability.
Gender identity, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or beliefs, age, mental or physical disability, medical condition, pregnancy or maternity status, or any other protected characteristics do not enter into our decision-making process.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
TrustedHousesitters is a global marketplace that is disrupting both the pet care and travel industries. We connect a community of home and pet owners with sitters to solve a common two-sided problem - pet care and cost effective travel. Our business model means that customers join for one annual fee. After that, sits take place as a trust-based, money-free exchange that sees owners enjoy worry-free travel while our sitters enjoy the company of pets and unlock a world of unique accommodation.
We enjoy exceptional customer retention rates driven by the fact that our owners and sitters realise the amazing value and incredible experiences we can facilitate.
We also have more five star reviews on Trustpilot than any other pet care or travel company.
We’ve helped facilitate over 2m nights of pet sitting, with members in over 140 countries, saving them over £150m in accommodation and pet care costs to date.
We’re currently part of the Upscale 5.0 programme operated by Technation, the leading growth programme for the 30 most promising scale-ups in the country. We're on this programme because we pride ourselves on having a very strong focus on creating fabulous product experiences for our customers, taking them to market in an innovative way, and providing outstanding service.
We are transforming the pet care and travel landscape. We believe we offer the best solution and our team are united by our commitment to delivering an enriching experience for our customers and having a positive impact on the lives of their pets
