The Role
The Core Accounts Representative manages relationships with system integrators and end-users, ensuring platform adoption, driving growth, and utilizing CRM for performance tracking.
Summary Generated by Built In
Job Description
A Core Accounts Representative is an empowering role dedicated to ensuring the success of our System Integrators and End-Users. This position is responsible for cultivating strong relationships and providing system integrators and end-users with the necessary resources, training, and incentives to expand their business with the Ignition platform. This role requires a data-oriented and proactive approach to managing the partner lifecycle, providing critical insights to the broader team, and representing the company to grow the Integrator ecosystem. You will be instrumental in ensuring the successful adoption of the Ignition platform and expanding our Integrator footprint. The ideal candidate will have a passion for building long-term ecosystem growth. This is a full-time position with remote, hybrid and on-site opportunities available.
Responsibilities
- Managing a portfolio of Core Account System Integrators or End-Users as strategic revenue accounts, building and maintaining strong multi-level relationships (Owner/President, Engineering Manager, Engineers, Sales/Marketing)
- Activating dormant integrators or end-users into first-time Ignition purchasers by executing structured outreach, enablement, and pipeline development campaigns
- Driving integrator growth by increasing the number of projects, revenue contribution, and end-user accounts influenced by each Core Account
- Tracking and reporting Core Account performance in CRM, spotting trends, ensuring accurate projections, engagement scorecards, integrator tier assignments and recommending corrective actions
- Assisting in preparing and delivering technical demos
- Collaborating with Marketing, Training, and Sales Engineering teams to provide resources, campaigns, and technical support needed to accelerate adoption of Ignition to integrators and end-users as necessary
- Leveraging recognition, tiering, and incentives to motivate integrators, ensuring program benefits (discounts, co-marketing, visibility) are tied to performance and project execution
- Staying informed about industry trends, competitor offerings, and market shifts impacting integrators/end-users, and using these insights to position Ignition for greater market penetration
- Representing Inductive Automation at IA events and integrator-led campaigns to strengthen the Core Account ecosystem and drive channel visibility
Requirements
- Bachelor’s degree in Business, Engineering, or related field or 4 years of equivalent experience
- 2–4 years of experience in account management, channel sales, or business development, ideally in industrial automation, software, or technology distribution
- Demonstrated success in growing channel partners or strategic accounts against measurable revenue targets
- Strong relationship-building skills with ability to engage executives, managers, engineers, and sales/marketing teams at partner organizations
- Experience running structured business reviews, forecasting, and pipeline management in a CRM (Salesforce, HubSpot, or equivalent)
- Excellent communication and presentation skills
- Not required, but preferred:
- Familiarity with System Integrator business models and the industrial automation ecosystem (SCADA, MES, IIoT, PLCs, OT/IT convergence)
- Previous experience with channel enablement programs (training, MDF, certifications)
- Background in managing partner tiering systems, certifications, or growth programs
About Us
Who are we?
Champions for industrial automation innovation and driven by a mission statement to empower our customers to swiftly turn great ideas into reality by removing all technological and economic obstacles, we create and deliver solutions that relieve pain points, bring efficiency to operations and optimize integration.
Why Choose Inductive Automation?
Our passion goes beyond customers. We celebrate your personal and professional milestones, and we support our teams with meaningful work in a collaborative environment.
We find that great work-life balance inspires teams to do their best work and empowers people to live their best lives. That's why diversity, fun, and flexibility are ingrained into our work culture.
The Inductive Automation team understands the importance of personal growth and social connection. So things like time for professional development, or company and team activities are baked right into the schedule to keep us all engaged, connected, and prospering.
Benefits and Perks
100% Employee Covered Health Care: Don’t pay a dime for your medical, dental, and vision insurance.
Paid Time Off: Receive paid holidays, vacation, and sick time.
401k with Match: Save for the future with our company-matching 401k program.
World-Class Headquarters: While on-site, enjoy complimentary snacks and beverages, then challenge a friend to a game of pool, table tennis, shuffleboard, or foosball.
Adjacent Nature Reserve: On-site employees enjoy breathtaking views and adventures that energize and inspire.
Top Skills
Hubspot
Salesforce
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The Company
What We Do
Inductive Automation creates industrial software that empowers organizations to swiftly turn great ideas into reality by removing all technological and economic obstacles. By cross-pollinating IT with SCADA technologies, Inductive Automation created Ignition software, the first and only universal industrial application platform. With Ignition, industrial organizations are able to create virtually any kind of industrial application – SCADA, IIoT, MES, and beyond – all on one platform. 57% of Fortune 100 companies depend on Ignition, with its outstanding software platform and top-notch support.
