It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We’re looking for a sharp, creative, and detail-obsessed Copywriter to craft compelling, user-centered content across our product and marketing channels. Sitting at the intersection of storytelling, strategy, and user experience, you’ll help shape how people engage with our brand—from the first ad they see to the microcopy that guides them through our product.
As a Copywriter, you’ll work closely with UX designers, product managers, brand strategists, marketers, and more to bring clarity, consistency, and personality to every touchpoint. You’ll write copy that not only resonates with users but also drives action, builds trust, and strengthens our brand.
What you’ll be doing:
- Craft High-Impact Copy: Write clear, concise, and engaging copy across digital touchpoints—product interfaces (web/app), email, performance marketing, social media, landing pages, and more.
- Bring the Brand Voice to Life: Apply and evolve our voice and tone across all channels to create a cohesive and memorable brand experience.
- Collaborate Cross-Functionally: Work with design, product, marketing, and research teams to deliver copy that supports strategic objectives while meeting user needs.
- User-Centered Messaging: Apply UX writing best practices to guide users intuitively through digital experiences while also contributing to marketing messages that convert and inspire.
- Iterate & Optimize: Use A/B testing, data, and feedback to refine copy for clarity, performance, and conversion.
- Contribute to Content Systems: Help maintain content guidelines, voice and tone documentation, and content standards for consistency and scalability.
What We’re Looking For
- 5+ years of experience in copywriting, with demonstrated experience in both UX writing and marketing copy.
- A portfolio that showcases your ability to write for digital products and marketing campaigns—highlighting clarity, creativity, and impact.
- Strong command of grammar, tone, and storytelling across different mediums and audiences.
- Ability to switch between strategic thinking and detail execution.
- Experience collaborating with design, marketing, and product teams in fast-paced, agile environments.
- Familiarity with tools like Figma, CMS platforms, and content testing tools a plus.
- Comfortable balancing creativity with performance metrics and business goals.
- Curious, adaptable, and excited to learn in a dynamic environment.
About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.
Global Recognition and Standards
In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.
As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
Top Skills
What We Do
We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland. The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers. Our Credentials The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019. As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC
