The Role
The Copywriter will create compelling copy for various brand channels, ensuring a unified voice and engaging marketing content across platforms, including emails, ads, and blogs.
Summary Generated by Built In
About Aventon
Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services.
Position Summary
We’re seeking a versatile, detail-oriented Copywriter to craft compelling, on-brand copy across a wide range of channels and formats for our innovative range of ebikes. This role will play a critical part in ensuring a unified brand voice and consistent messaging that connects with audiences, drives engagement, and elevates our marketing campaigns and product launches.
Key Responsibilities: Brand Voice & Messaging
- Develop and maintain a consistent, unified voice across all brand channels in collaboration with the Brand Director, including web, email, ads, packaging, B2B, social.
- Ensure tone, language, and style are aligned across campaigns, departments, and customer touchpoints.
- Evolve and sharpen brand voice for different platforms, tailoring messaging to audience and context.
- Optimize brand naming conventions for products, features, and innovations in collaboration with Product Marketing.
Marketing & Campaign Copy
- Write and edit copy for email campaigns, SMS, ads, hero placements, and promotional materials.
- Create taglines, headlines, and positioning lines that articulate the “why” behind product features and launches.
- Develop sales-focused landing page content, CTAs, and special campaign pages (e.g., product launches, giveaways, About Us, press pages).
- Produce copy for B2B and retailer campaigns (e.g., print collateral, Promoboxx social campaigns, and ads).
- Craft variations for A/B testing to optimize performance.
Content Creation & Editorial
- Create engaging blog content and adapt it for different formats, including email-friendly versions.
- Assist in shaping hero copy for social media and other platforms.
- Edit press releases and other media communications.
Web & Digital Experience
- Support ongoing website content needs, ensuring clarity, consistency, and effective CTAs.
- Maintain cohesive messaging for one-off specialty pages and product descriptions.
- Collaborate with design, marketing, and product teams to produce copy that supports both brand storytelling and conversion goals.
- Knowledge of SEO best practices and writing content with a digital focus
Qualifications
- 3+ years of professional copywriting experience, preferably in consumer brands or e-commerce.
- Strong portfolio showcasing versatility across channels and formats.
- Exceptional attention to detail, grammar, and style.
- Ability to adapt tone and messaging for different audiences and platforms.
- Experience in B2B and direct-to-consumer communications a plus.
- Comfortable managing multiple projects in a fast-paced environment.
- Great storytelling skills
- Passion for electric bikes/cycling and the outdoors
- Understanding of content and marketing funnels
- Knowledge of HTML and creating digital content
EQUAL EMPLOYMENT OPPORTUNITY:
Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources at [email protected].
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
Top Skills
HTML
Seo
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The Company
What We Do
Aventon was born in 2012 with a small delivery van and a single-roomed warehouse office. Our mission is to provide superior quality performance bicycles and components. Headquartered in Los Angeles, Aventon Bicycles continues shake the industry with innovation & design with passionate and creative team members. Each bicycle we produce extrudes our love and devotion to bicycles. It’s simple: less talk, more do.
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