Copywriter

We’re supercharging the clean economy

Crux is the capital markets platform changing the way clean energy and manufacturing projects are financed in the US. Crux’s platform, market intelligence, and expert team help developers and manufacturers unlock financing through all stages of project development and operation.

Our team of 60+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

An inflection point in American energy and manufacturing

Energy demand is growing for the first time in 20 years, driven by surging manufacturing, transportation, electrification, and data centers. Simultaneously, hundreds of billions of dollars are being invested in domestic supply chains for critical minerals and components. Developers and manufacturers will require trillions of dollars in capital to meet growing needs.

Without Crux, capital markets supporting this transformation remain opaque, fragmented, and complex. At Crux, we recognized the missing infrastructure: a central capital markets platform designed specifically for the next century of American energy and industry. By connecting counterparties, providing market intelligence, and streamlining transactions, we unlock faster decision-making, lower cost of capital, and accelerated investment.

What You'll Do

Crux’s content and market intelligence are central to all areas of the business. Crux’s founding Copywriter will play a crucial role in accelerating our content program, further establishing Crux as the dominant thought leader in clean energy finance while accelerating top-of-funnel sales pipeline growth. This role sits on Crux’s Growth Team and reports to Holly Bowers, Content Marketing Strategist.

• Execute content strategies that boost SEO performance and drive desired actions across sales and partnerships channels.

• Create compelling content — including case studies, blog posts, social media posts, one-pagers, infographics, and videos — that simplifies complex topics related to clean energy finance, tax credits , tax equity, debt, regulatory changes, etc.

• Own Crux’s social media strategy, including platform selection, social calendar, and posts, to build Crux’s reach as a thought leader in clean energy financing.

• Help shape a long-term content calendar aligned with marketing goals while managing shifting priorities effectively.

• Collaborate with design teams to produce videos, infographics, and other multimedia assets for distribution across channels.

• Analyze data from multiple sources to inform content strategies and build narratives that resonate with target audiences.

• Lead the organic strategy and execution for Crux’s social media channels.

• Ensure consistency with key messaging and brand guidelines across all content types, maintaining Crux’s high level of content quality.

What You Bring

• 3-5 years proven experience in writing-heavy roles tied to finance, fintech, and/or clean energy.

• Exceptional writing skills to make complex topics accessible and engaging for diverse audiences across a range of content types.

• Ability to quickly grasp technical details related to energy development & manufacturing, financial structures, and regulatory frameworks.

• Strong organizational skills to plan campaigns effectively while managing competing priorities.

• An eye for detail and strong instincts around communicating topics visually.

• Proficiency in data analysis: Ability to extract insights and crafting compelling narratives based on findings.

• Collaborative mindset with comfort working autonomously and collaborating with cross-functional stakeholders.

• Intellectual curiosity for experimenting with AI in content workflows.

• Excitement about accelerating the clean economy.

What we offer

• Compensation: $100,000 - $115,000 base salary plus a prorated company wide bonus between $20k-$30k tied to revenue goals plus equity in the form of stock options.

• Fully paid Employee healthcare benefits, including dependent coverage.

• Remote-first company with quarterly onsite meetings.

• $400 WFH stipend.

• Mission driven company with best team around.

Our values

• Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.

• Build and improve rapidly: We move quickly. To do that, we focus, consistently ask ourselves if we are prioritizing the right things, and execute them as best as possible.

• Focus unremittingly on customers: Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do.

• Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other.

• Convene a team that reflects the breadth of experiences in the country: We’re building a team with a wide range of backgrounds and a culture where everyone can thrive.