Copywriter

The copywriter of Aristocrat Interactive will be responsible for delivering content and key messaging for various marketing initiatives supporting the growth of the business across the GTMs. They will be working closely with the designers, PR professionals, and other team members on large- and small-scale marketing projects (e.g., email campaigns, landing pages, digital campaigns, presentations…). The role also supports the realization of industry events with communication and key messaging.
 

Job description:

• Write clear, attractive, and engaging copy with a distinct tone of voice.
• Conduct high-quality research and interviews to enrich copy.
• Collaboration with cross-functional teams and research to gather insights and information for content creation.
• Developing unique selling points for various products and services of the company.
• Creation of blog articles ; the primary focus is on generating content that enhances marketing and promotional value for the brand’s online presence.
• Copywriting, proofreading and editing of B2B newsletters (emails).
• Creation of marketing presentations on the company's products.
• Creating marketing collateral to support sales initiatives and efforts.
• Editing content for a range of marketing and communication materials.
• Creation of srotyboards for product video or audio ads.
• Creating promotional texts for landing pages of various marketing campaigns.
• Adapting texts to different target audiences and formats.
• Transform copywriting briefs into marketing materials.
• Edit and proofread content for accuracy and polish.
• Creating catch phrases for graphic banners.
• Checking texts for grammatical errors and ensuring compliance with style and brand guidelines to maintain high content standards.
• Create SEO-optimized content to improve search rankings and drive organic traffic and increase conversion rates.
•  Continuously analyzing copywriting and iGaming industry trends to ensure content remains relevant and engaging.
• Write and refine award submissions to highlight company achievements and secure industry recognition.
• Craft compelling press releases for game launches to generate media coverage and audience engagement.
• Develop detailed game sheets, including key features, mechanics, story elements, and technical specifications, to support marketing and promotional efforts.

What We're Looking For

• 3-4 years of applicable copywriting experience (in English)
• 2+ years of experience and knowledge in the iGaming industry
• Primary experience in writing marketing B2B copies/articles in iGaming. 

• Bachelor’s degree in marketing, product marketing, international marketing, communications or equivalent
• Excellent ability to craft narrative, including strong writing and editing skills
• Ability to communicate effectively to different audiences, including geographically and culturally diverse teams
• Excellent interpersonal, relationship-building and influencing skills
• Self-starter with strong personal accountability, aptitude for working flexibly and delivering to deadlines

Company Summary

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

Additional Information

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.