Copywriter

Company Description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America. 

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across over 100 countries around the world.

Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with various community groups.

Canadian brands include: Publicis Canada, Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett, Saatchi & Saatchi, and MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada).

Job Description

We are seeking a talented and experienced Copywriter with strong conceptual skills and a proven track record in crafting persuasive B2B content. The ideal candidate will have extensive experience writing for video, print, emails, and social media posts, ideally within the medical device industry. If you are a strategic thinker with a flair for creating compelling narratives and a deep understanding of B2B marketing, we want to hear from you.

Key Responsibilities:

• Assist with the development of creative concepts for B2B marketing campaigns targeting the medical device sector.
• Write clear, persuasive, and engaging copy for various channels, including video, print, email, and social.
• Collaborate with an art director, senior creative teams, designers, and other team members to ensure cohesive and impactful messaging.
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
• Present creative concepts and campaigns to the senior creative team, effectively communicating the strategic rationale behind your work.
• Stay current with industry trends to bring fresh ideas and innovative solutions to the table.

Qualifications

• Bachelor’s degree in advertising/marketing, Communications, Writing or related discipline preferred.
• 2-3+ years of experience as a copywriter, with a focus on B2B marketing.
• Strong portfolio showcasing a diverse range of work, including long and short copy samples, video, B2B marketing, print, email, and social media campaigns.
• Experience writing for the medical device industry is an asset.
• Exceptional writing, editing, and proofreading skills.
• Strong conceptual and strategic thinking abilities.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively.

Additional Information

Publicis Groupe is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Publicis Groupe, however, only those candidates selected for an interview will be contacted