The Role
Write high-converting copy across ads, emails, landing pages, social, blogs, and funnels. Craft headlines, storytelling, and offer framing based on customer pain points. Create SEO-friendly blog content, map funnel journeys, test and iterate based on performance, and collaborate to deliver concise, on-brand copy that converts.
Summary Generated by Built In
About the Role
We’re hiring a Copywriter to turn ideas into words that get people to stop scrolling, read, and act. You’ll own the words across our social posts, emails, ads, landing pages, blogs, and sales funnels.
If you can take a boring product and make someone feel why it matters in 10 seconds, we want to talk.
What You’ll Do
1. Write high-converting copy for ads, landing pages, emails, sales pages, and funnels.
2. Craft headlines and subheadings that grab attention and pull readers in.
3. Create social media content that’s sharp, engaging, and on-brand.
4. Build blog posts that educate, rank, and keep readers hooked.
5. Map out funnel copy that moves people from “who are you?” to “take my money”.
6. Dig into customer pain points and turn them into compelling stories and offers.
7. Write emotional storytelling that makes our brand memorable and relatable.
8. Test and refine copy based on performance data and feedback.
What Success Looks Like in 90 Days
- Your headlines increase CTR by 20%+ on ads and emails.
- Landing pages you rewrite show higher conversion rates.
- The team trusts you to take a brief and return copy that needs minimal edits.
Requirements
Skills & Experience We Need
1. Headline & Hook Mastery: You know how to write 10 versions of a headline until one hits.
2. Direct Response Copywriting: You understand AIDA, PAS, and how to sell without sounding salesy.
3. Email & Funnel Copy: You can write welcome sequences, promo emails, and full email funnels that convert.
4. Ad Copy: Proven ability to write short, punchy copy for Meta, Google, TikTok, or LinkedIn ads.
5. Landing Page & Sales Page Copy: You know how to structure pages that guide people to click “Buy”.
6. Storytelling: You can weave real stories into marketing that builds trust and emotion.
7. Pain Point & Offer Framing: You know how to identify what keeps customers up at night and position our offer as the fix.
8. SEO Blog Writing: Basic understanding of keywords, structure, and writing for both humans and Google.
9. Research Skills: You can dive into a product, market, and customer in 48 hours and sound like you’ve known it for years.
10. Editing & Clarity: You cut fluff, fix weak phrasing, and make every sentence earn its place.
Nice to have
BSC or HND holder with relevant certificates
NYSC Certificate
Minimum of 3 years relevant work experience is key
Must have prior experience in the real estate industry
Exceptional writing, editing, and proofreading skills
with a flair for storytelling.
Experience with tools like Notion, Google Docs, Grammarly, SurferSEO, or ChatGPT for research/drafting.
Basic understanding of design/layout so your copy works well on a page.
Portfolio with examples of ads, emails, landing pages, or blogs that drove results
Work style is 100% onsite, 8 am to 5 pm on Monday to Friday
Benefits
HMO
Pension
Other statutory benefits
Skills Required
- Headline and hook mastery (produce multiple headline variations)
- Direct response copywriting (AIDA, PAS, persuasive frameworks)
- Email and funnel copywriting (welcome sequences, promo emails, funnels)
- Ad copywriting for short, punchy formats (Meta, Google, TikTok, LinkedIn)
- Landing page and sales page copy structure to drive conversions
- Storytelling that builds trust and emotional connection
- Pain point identification and offer framing
- SEO blog writing (basic keyword understanding and structure)
- Research skills to learn product, market, and customer quickly
- Editing and clarity skills (cut fluff, improve phrasing)
- Work style: 100% onsite, Monday to Friday, 8:00am to 5:00pm
- Minimum of 3 years relevant work experience
- Prior experience in the real estate industry
- BSc or HND with relevant certificates
- NYSC Certificate
- Familiarity with Notion, Google Docs, Grammarly, SurferSEO, or ChatGPT
- Basic understanding of design/layout so copy works well on a page
- Portfolio with examples of ads, emails, landing pages, or blogs that drove results
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The Company
What We Do
Casafina Development Company is a privately held, Africa-originated, and globally focused alternative asset management firm that creates innovative financing structures and real estate solutions for investors, homeowners, and businesses across Nigeria. The company aims to empower people to reach their full potential by providing affordable finance and wealth creation opportunities, specializing in luxury residences and high-yield commercial investments to ensure significant value and returns for its investors.
