Copywriter, Web Content & Accessibility

Posting Date

General Purpose of the Job 

We're looking for a Healthcare Copywriter to own the words on our website — making sure patients, caregivers, and other important audiences can quickly find and understand the information they need. You'll write and edit web content, improve accessibility and readability, maintain and audit existing pages, and contribute to a new, repeatable content creation process for the team going forward as we work to modernize and optimize our web site. 

Patients often come to our website stressed, confused, or searching for urgent answers. Clear, accessible, well-maintained content isn't just good writing. It directly affects whether someone finds the care they need. This role sits at the intersection of communication, empathy, and process, with real impact on patient experience. 

This role is a strong fit for someone who loves translating complex or clinical information into content that's clear, warm, and easy to act on, while staying accurate and compliant with healthcare communication standards. You’ll also contribute to developing and creating new processes, best practices and educating partners as we modernize our ways of working along our web site. 

Success in this role over the next 12-18 months will include contributing to launching a new content governance and creation process, ensuring we are aligning to and have thoroughly documented best practices for SEO/GEO/AI Visibility, accessibility and readability, and improving content performance (discoverability, engagement, etc.) 

Essential Duties & Responsibilities 

Content Creation & Editing 

• Write and edit website copy including educational articles, condition/treatment pages, patient resources, FAQs, and landing pages 

• Simplify complex medical and clinical information into plain language without losing accuracy 

• Collaborate with clinical staff, subject matter experts, and legal/compliance reviewers to ensure content is both accurate and understandable 

• Adapt tone and reading level for different audiences (patients, caregivers, providers, corporate, etc.) 

• Create content outlines of net new pages based on stakeholder RTBs to inform optimal UX/UI designs 

Customer Journey 

• Ensure our content is thought of holistically and integrated into the rest of the site through placements and linking 

• Prioritize content and linking created for new journeys to help visitors path through key information based on the next best action(s) 

• Ensure CTAs are clear and compelling for pathing visitors through the site experience and improve engagement 

• Act as the voice of customer to support optimal journeys and next best actions vs creating pages in a silo 

• Incorporating user insights and trends to create and augment journeys 

Accessibility & Usability 

• Write and structure content to meet WCAG accessibility guidelines (headings, alt text, link text, readable formatting) 

• Apply plain-language and health literacy best practices. 

• Improve site navigation and information architecture from a content perspective to  ensure people can find what they need in as few steps as possible 

• Partner with UX/design on how content is organized, labeled, and displayed 

Content Maintenance 

• Make simple copy updates within the CMS  

• Conduct regular content audits to identify outdated, inaccurate, or underperforming pages, following our content governance calendar 

• Monitor content performance (search, engagement, feedback) and revise accordingly 

• Consolidate and optimize content as part of content governance and optimization 

Process Development 

• Contribute to the design and documentation of a scalable content creation workflow 

• Help create style guides, templates, and content standards so future content stays consistent 

Cross Functional Collaboration 

• Collaborate closely with the AI Visibility & SEO Manager to incorporate important copy and structure needed to improve search  

• Partner with the Analytics team to optimize content performance 

• Train other contributors (marketing, clinical staff) on content standards and the process 

Education and Requirements 

Requirements: 

• 3+ years of copywriting or content strategy experience, ideally in healthcare, medical, wellness, or another regulated/technical industry 

• A portfolio showing you can turn complex information into clear, accessible content 

• Familiarity with plain-language writing principles and web accessibility standards (WCAG) 

• Experience working with CMS platforms (e.g., WordPress, Drupal, or similar) 

• Strong collaboration skills — comfortable working with clinicians, compliance/legal reviewers, and designers 

• Experience building or improving a content workflow or editorial process 

• Excellent attention to detail, especially around accuracy and consistency in a healthcare context 

Preference For: 

• Familiarity with HIPAA-related content considerations 

• SEO/GEO fundamentals for healthcare content 

• Experience with content audits or health literacy assessment tools 

• Basic understanding of UX writing or information architecture 

Additional Requirements  

Language Skills: Fluent in the written and verbal skills necessary to successfully perform the essential functions, duties, and responsibilities of the position.  

ADA/Reasonable Accommodations: DaVita provides reasonable accommodations to enable otherwise qualified individuals with disabilities to perform the essential Physical and/or Mental functions of a position.  

Work Environment: Level III – Moderate noise (e.g., business office with computers or printers, light traffic). No required tasks involve greater exposure to blood, body fluids or tissues than would be encountered by a visitor. The normal work routine involves no exposure to blood, body fluids or other hazardous conditions.  

Visual: Vision adequate to perform the essential duties/responsibilities of position.  

May be required to demonstrate the ability to differentiate colors on a test strip.  

Physical Demands: Physical requirements can vary. These must be reviewed with management. However, in general, the position requires the following activities:  

• Ability to lift minimum of 5 lbs to a max of 50 lbs unassisted and able to stand, sit, stoop, walk, stretch, reach, and use full range of body motions.  

• Manual dexterity as required for specific equipment and ability to use computer keyboard and peripherals.  

What We’ll Provide:

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more

• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

At DaVita, we strive to be a community first and a company second.  We want all teammates to experience DaVita as "a place where I belong."  Our goal is to embed belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

This position will be open for a minimum of three days.

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits  

Colorado Residents: Please do not respond to any questions in this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process.  You will not be penalized for redacting or removing this information.