Copywriter (Content)

Our agency thrives on creating high-performing long-form and performance marketing campaigns for healthcare clients.  We're looking for a marketing Copywriter (content focused) to join our creative team and help us achieve exceptional results.  In this role, you'll be responsible for crafting engaging copy across various digital channels designed to educate, engage, and convert patients for our healthcare clients.
True North remains a highly remote-friendly culture and is proud to employ incredible people.  Although this position is 100% remote, we will only review candidates who reside in the United States, and who are preferably located in the following states:  GA, CO, TX, FL, TN, MA, NC, AR, SC, IL, KY, PA, MI, WA, WI, and MN.
Responsibilities:

• Collaborate with clients, account managers, designers and content strategists to understand and implement content that ranks well with search engines and large-language models, meets client marketing goals, and resonates with a variety of audiences
• Research specific health conditions, treatments, and patient journeys to create accurate and informative copy
  • Craft clear, concise, and empathetic copy that resonates with patients and drives desired actions (e.g., booking appointments, downloading resources)
  • Ensure all copy adheres to brand voice and healthcare regulations (e.g., HIPAA)
• Work collaboratively with designers to create conceptual ideas and execute high-quality content and visuals across diverse healthcare marketing channels and campaigns, including:
  • Campaign concept development
  • Social media (Facebook, Instagram, etc.) for patient acquisition and awareness
  • Campaign conversion and awareness landing pages
  • Email marketing campaigns for patient engagement and education
  • Video content ideation, script development
• Stay up-to-date on the latest healthcare guidelines and marketing trends and best practices

This position requires someone who has a strong understanding of digital marketing principles and best practices with experience in A/B testing and data analysis (is a plus).
The ideal candidate will have a minimum of:

• Minimum of 2+ years of experience writing copy for marketing or related field
• Proven ability to write clear, concise copy
• Excellent research and information synthesis skills
• Strong communication and collaboration skills

Although, not required, if you have agency experience, knowledge of SEO best practices for healthcare websites, experience with or interest in learning AI tools and a passion for healthcare with a genuine desire to improve patient outcomes, is a plus!
If you are ready to take the next step, then we would like to engage immediately.
 

True North offers competitive compensation with a variety of health and welfare benefits to include:

• Medical, Dental, and Vision 
• Group basic Life insurance 
• Voluntary Insurance to include:  Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time, (1) Flex holiday and up to 8 hours of Parent Volunteer leave
• 401(k) 
• 9 Paid company observed holidays
• 12 weeks paid maternity leave
• 4 weeks paid non-birthing parent leave

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is occasionally required to remain stationary; move, lift, and/or move up to 15 pounds. The employee must regularly sit, use hands to type; reach with hands and arms, communicate. Specific vision abilities required by this job include close vision

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.