- Radical customer centricity
- Ownership-driven culture
- Keeping everything simple
- Long-term thinking
- Complete transparency
Responsibilities
- Work closely with designers and copywriters to craft clear, simple, and engaging copy across campaigns, in-app events, and brand communications.
- Write short-form copy like headlines, subheads, CTAs, captions, and microcopy that feels friendly and easy to understand
- Help simplify financial ideas using everyday language, without making them feel boring or overwhelming
- Explore different tones and formats while staying aligned with Groww’s brand voice
- Learn how copy works alongside visuals, layouts, and user journeys to create meaningful experiences
Required Qualifications
- Currently pursuing or recently graduated in English, Mass Communication, Marketing, or a related field
- Strong interest in writing both long & short form formats and storytelling (college work, personal projects, blogs, or social content all count)
- Ability to write clearly and concisely, especially short, punchy copy
- Basic understanding of branding and tone of voice
- Comfortable collaborating with designers and other team members
- Interest in finance, fintech, or personal money concepts is a plus (but not mandatory)
What you’ll gain
Hands-on experience writing user-facing copy with guidance from experienced writers and designers. You’ll learn how ideas move from brief to final execution, understand how copy impacts user behaviour, and build a strong foundation in brand & product communication.
Duration: 6 months
Location: on-site
Skills Required
- Currently pursuing or recently graduated in English, Mass Communication, Marketing, or a related field
- Strong interest in writing both long & short form formats and storytelling
- Ability to write clearly and concisely, especially short, punchy copy
- Basic understanding of branding and tone of voice
- Comfortable collaborating with designers and other team members
- Interest in finance, fintech, or personal money concepts
Groww Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Groww and has not been reviewed or approved by Groww.
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Equity Value & Accessibility — Equity is considered a meaningful part of total compensation for some roles, with an IPO path highlighted as creating ESOP value. This potential upside is viewed more favorably in senior engineering and management tracks.
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Wellbeing & Lifestyle Benefits — Benefits commonly include health insurance, gym access, team outings, and training support. These basics contribute to a decent but not standout perk package.
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Parental & Family Support — Maternity and paternity leave are listed among offered benefits. This provides baseline family support consistent with standard Indian tech benefits.
Groww Insights
What We Do
We are a strong and enthusiastic team focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo. Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat. Our Vision Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians. Our Values Our culture enables us to be what we are — India’s fastest-growing financial services company. Everyone at Groww enjoys the autonomy and flexibility to bring their best work to the table, as well as craft a promising career for themselves. The values that form our foundation are: Customer centricity Ownership-driven culture Keeping everything simple Long-term thinking Complete transparency
