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Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this Role
You don't come across a company every day that puts content and communication on top of its priorities. We believe communication is the most powerful tool and can be a total game changer.
With a product aimed at next generation, it's essential for us to reach our users in the form they actually want to consume, not the form we think sounds "professional."
We're looking for a copy intern with a sharp eye for words, a good sense of what makes Gen Z stop and read, and the itch to craft content that feels less like marketing and more like a conversation with a friend.
On the Job
- Write copy for social media posts, captions, ad creatives, and brand campaigns across platforms
- Adapt tone and voice to fit different brands and audiences
- Collaborate with designers and the marketing team to turn ideas into content
- Research trends, competitors, and cultural moments to keep content relevant
What we're looking for
- Proficiency in both English and Hindi, able to write naturally and persuasively in each, not just translate between them
- A creative understanding of social media, brands, and advertising. You get what makes content scroll-stopping and what makes a brand feel distinct
- Culturally tuned-in, aware of memes, trends, regional festivals, and internet humor, and able to weave them into content that feels current
- Curiosity, self-direction, and proactiveness. You pitch your own ideas and chase them down, not just wait for briefs
- Having a good grasp of grammar, structure, and storytelling
- Ability to take feedback and iterate quickly
Bonus Points
- Experience shooting and recording content (college projects, personal reels, YouTube, etc.)
- Comfortable on camera and open to acting in content when needed
- A portfolio, samples, or links to anything you've written or created
PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.
Skills Required
- Proficiency in English and Hindi, with the ability to write naturally and persuasively in both languages
- Creative understanding of social media, brands, and advertising
- Awareness of memes, trends, regional festivals, and internet humor
- Curiosity, self-direction, and proactiveness
- Strong grammar, structure, and storytelling skills
- Ability to take feedback and iterate quickly
- Experience shooting and recording content
- Comfort on camera and willingness to act in content
- Portfolio, writing samples, or links to created work
What We Do
Fam, formerly FamPay, focuses on financial inclusion of the next generation. FamX by Trio, is India's first Spending Account made for everyone. With their own Spending Account, teens can now save, spend, earn, and learn everything about money!
