About The Company
Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.
About You
You are a highly organized and strategic thinker with a deep understanding of social media trends and content creation. You are passionate about social partnerships and thrive in a collaborative environment where you can work across teams and external partners to achieve impactful results. With an eye for detail and a data-driven approach, you know how to take a social media strategy from concept to execution while staying true to goop’s voice and mission. Your ability to manage multiple projects, stay ahead of trends, and foster meaningful relationships will make you an asset to the team.
About The Role
As the Coordinator, Social Media you must have a passion for social media and the emerging digital landscape with proven experience managing Social for commerce and/or digital media brands. You thrive in a fast paced, ever-evolving, entrepreneurial environment, and feel at your best when project managing, communicating, and collaborating with cross functional teams. You’ll play a pivotal role in building and engaging our online community.
Responsibilities include:
- Schedule content across platforms such as Facebook, Instagram, TikTok
- Monitor social media channels frequently and respond to comments and messages, and actively engage with followers to foster relationships and build community.
- Track, analyze, and report on social media performance metrics to inform strategy and improve campaigns
- Stay up-to-date on social media trends, tools, and best practices to ensure the brand remains innovative and relevant
- Assist with the planning and execution of social media campaigns
- Partner with cross functional teams to support brand initiatives and product launches.
Qualifications & Experience
- 1-2+ years of relevant social media experience
- Passion, vision and value of social media for driving Content, Community & Commerce.
- Thorough technical understanding of the primary social platforms in the space (Instagram, Facebook, TikTok, Pinterest)
- Capacity to handle a variety of competing tasks and assignments in a dynamic, fast-paced work environment.
- Excellent communication skills, project management, and superior writing and grammar skills.
- Flexible, responsive, level-headed and quick thinking.
- Proactive, assertive, collaborative and resourceful with strong attention to detail.
- Organized, positive, respectful and supportive.
- Openness to working some nights and weekends, as social media is always on.
FAQ
- Compensation: $55,000 - $65,000 + Equity. This is a full-time, non-exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role
Top Skills
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
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