[solidcore] is seeking a Social Media Coordinator to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced, innovative company with a deeply engaged and loyal community of clients and coaches, and we’re looking for a creative individual to continue building and strengthening that community while developing best-in-class content across social channels. Reporting to the Social Media Manager, you will play a pivotal role in creating, publishing and optimizing content that brings the [solidcore] experience to life on social media. This role combines community management, nimble ideation to execution and strong project management skills to organize cross-functionally.
An ideal match should have a strong interest in fitness and familiarity with the brand, be deeply engaged in culture (from fitness and wellness to pop culture and internet trends) with a finger on the pulse of what’s resonating on social, be comfortable with content creation, and desire to connect our community of coaches and clients, amplifying our clients’ successes.
Key Responsibilities:
Manage posting schedules to ensure timely posting of content based on optimized publishing times
Maintain and update the content calendar with visibility to cross-functional partners to streamline social workflows and approvals
Communicate changes or updates for alignment within overarching marketing initiatives as needed
Respond promptly to DMs and comments across Facebook, Instagram, TikTok and X, surfacing to internal teams for escalation as needed
Speak through brand voice to create opportunities for connection with current and prospective clients
Monitor social listening dashboards and track brand mentions, sentiment, competitor activity, and emerging trends
Flag notable conversations, potential issues, and engagement opportunities to the team in real time
Track performance across owned channels and spot what’s driving results at the post, campaign, and channel level
Build and maintain monthly performance reporting decks that turn data into clear takeaways, including wins, underperformers, and recommended next steps
Contribute to monthly content calendar development, pitching ideas that inspire, entertain, and educate [solidcore] clients across social platforms
Identify relevant trends and develop timely, platform-native content that fits our brand
Coordinate production timelines and logistics for content shoots at studios and HQ
Write creative briefs and guide coaches & studio teams in creating content, reviewing submissions for quality and brand alignment
Own content creation end to end when needed, from concept through on-site shooting, short-form video editing and publishing, while also supporting larger shoots alongside the broader team
Own caption writing for all posts, ensuring copy is on-brand, platform-appropriate and optimized for engagement
Keep up with industry news in the social space and bring new ideas to the team on how to use the latest insights to amplify [solidcore] social channels
Content & Community Management
Social Listening & Analysis
Content Ideation, Creation & Copywriting
Innovation
Qualifications:
1-2 years of experience managing social media platforms for a brand, organization, or agency
Highly familiar with Instagram & TikTok
Experience with social listening tools (e.g., Talkwalker or similar)
Familiar with design tools such as Adobe Photoshop, Adobe Premiere, and Canva
Experience capturing photo and video content
Strong written and verbal communication skills, with an ability to craft compelling, on-brand content with talent
Sound judgment and discretion when representing the brand in real time, with the confidence to respond to comments and DMs independently in brand voice and the instinct to know when something needs to be escalated
Able to manage multiple projects and deadlines in a fast-paced environment
Able to collaborate effectively with cross-functional teams
Passion for boutique fitness
A startup or entrepreneurial mindset
Experience with YouTube, X, and Pinterest
Familiarity with social media management tools (e.g., Hootsuite or similar)
Comfort being on camera
Required
Preferred
Compensation and Benefits:
- Competitive salary $59,006 - $64,464 based on experience
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401(k) with employer match
- Medical, dental, and vision insurance
- Paid parental leave and parental pay benefits
- Free telehealth services
- Employee Assistance Program (EAP)
- Pre-tax commuter benefits
- Flexible PTO
- Free drop-in classes at [solidcore]
- And more!
Skills Required
- 1-2 years of experience managing social media platforms for a brand, organization, or agency
- Highly familiar with Instagram and TikTok
- Experience with social listening tools such as Talkwalker or similar
- Familiarity with Adobe Photoshop, Adobe Premiere, and Canva
- Experience capturing photo and video content
- Strong written and verbal communication skills, including the ability to craft compelling, on-brand content
- Sound judgment and discretion when representing the brand in real time
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Ability to collaborate effectively with cross-functional teams
- Passion for boutique fitness
- Startup or entrepreneurial mindset
- Experience with YouTube, X, and Pinterest
- Familiarity with social media management tools such as Hootsuite or similar
- Comfort being on camera
What We Do
[solidcore] is unlike any other workout out there. Our 50-minute, full-body, high energy, low-impact classes use slow, controlled movements on our resistance-based machine to work your muscles to [failure]. With hundreds of moves stemming from planks, lunges, and squats – as well as many different resistance options – every class is different, leaving your body and mind always challenged. Classes are intense but small, designed to allow our [solidcore]-certified coaches to deliver each client with personalized attention and accountability in a team-environment. The lights are low, the music is on point, and the community is [inspiring].
