WHO WE ARE
Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.
WHAT WE DO
We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.Job Description
The Coordinator, Social Media, reporting directly into the Senior Manager, Social Media will be responsible for executing and managing social media strategies that align with the brand’s image and business objectives. You will play a key role in enhancing brand visibility, engagement, and growth across digital platforms while ensuring all content reflects the premium nature of our brand.
Responsibilities:
- Develop concise creative briefs for select projects, partnering with cross-functional teams to align on objectives, messaging, and deliverables.
- Manage and implement the social media content calendar (Instagram, TikTok, Facebook and emerging platforms), ensuring timely publishing.
- Monitor, engage with, and grow social media communities by responding to comments, messages, and mentions in a timely and professional manner.
- Track and analyze key performance metrics (KPIs) to measure the effectiveness of social media strategies and identify opportunities for improvement.
- Stay updated on the latest trends, technologies, and best practices in social media to keep the brand at the forefront of innovation.
- Work closely with the Creative and Member Marketing teams to align social media efforts with overarching brand and business goals.
- Capture lofi content and post live from events, club openings, and key moments to showcase the brand’s lifestyle and exclusivity.
- Assist with financial and administrative processes to ensure seamless execution of projects and partnerships.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-4 years of experience in social media management, preferably in the luxury, wellness, or fitness industry.
- Proven track record of managing and growing social media accounts.
- Strong knowledge of social media platforms, including content formats, analytics, and tools (e.g., Dash Social, Sprout Social, or similar).
- Excellent written and verbal communication skills with the ability to create engaging and grammatically flawless content.
- A strong eye for aesthetics and detail, with the ability to align visuals with a luxury brand identity.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills are a plus.
- Passion for health, wellness, and fitness, with an understanding of the luxury market.
- Creative thinker with a proactive and adaptable approach.
- Strong organizational and multitasking skills to handle multiple projects and deadlines.
- A team player with a collaborative mindset and a willingness to learn.
- Ability to work in a fast-paced, high-performance environment.
Pay Transparency: Min $66K - Max $70K
Additional InformationAS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary, benefits, and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- 2-4 years of experience in social media management
- Experience in the luxury, wellness, or fitness industry
- Proven track record of managing and growing social media accounts
- Strong knowledge of social media platforms, content formats, analytics, and social media management tools
- Excellent written and verbal communication skills
- Ability to create engaging and grammatically flawless content
- Strong eye for aesthetics and attention to detail
- Ability to align visuals with a luxury brand identity
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite
- Basic video editing skills
- Passion for health, wellness, and fitness
- Understanding of the luxury market
- Creative, proactive, and adaptable approach
- Strong organizational and multitasking skills
- Collaborative mindset and willingness to learn
- Ability to work in a fast-paced, high-performance environment
- Legal right to work in the United States
What We Do
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media. Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com
