Responsibilities:
- Own the maintenance and execution of the monthly social media content calendar for Well People ensuring alignment with brand priorities, campaigns, and product launches
- Source, request, and coordinate user-generated content (UGC) aligned with campaign needs, product priorities, and community engagement strategies
- Develop social creative briefs, partnering cross-functionally with the Creative team to bring platform-native concepts to life
- Support the development and execution of engaging, platform-relevant social content in partnership with Creative, Brand, and Influencer teams
- Coordinate scheduling and publishing across social channels, including Instagram, TikTok, Facebook, Pinterest, X, and emerging platforms, ensuring timely execution of campaigns and launches
- Monitor social media trends, platform updates, cultural moments, and emerging channels to inform content opportunities and maintain brand relevance
- Own community management for Well People, overseeing daily comment moderation, DM responses, and proactive engagement to foster a highly responsive, brand-aligned community
- Support influencer and community gifting initiatives, including product coordination, shipping logistics, and tracking
- Own the execution of social media giveaways and community engagement programs, ensuring compliance and smooth campaign delivery
- Track and report on social content performance, surfacing insights and recommendations to support ongoing optimization
- Collaborate cross-functionally with Influencer, Brand, Creative, and Product Marketing teams to ensure social content aligns with broader marketing initiatives across Well People
Requirements:
- Based in Los Angeles and available to work in-office 3 days per week
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent practical experience
- 1–3 years of experience in social media, digital marketing, or content coordination preferred
- Strong understanding of social media platforms, trends, and best practices across short-form and community-driven content
- Highly organized with strong project management and multitasking skills in fast-paced environments
- Creative mindset with strong attention to detail and passion for beauty, culture, and social media
- Strong written and verbal communication skills with ability to collaborate cross-functionally
- Comfortable working both independently and within a team environment
- Familiarity with social scheduling, analytics, or creator management tools is a plus
Similar Jobs
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.




