Coordinator, Integrated Partner Marketing

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

IPM Coordinator

The Coordinator of Integrated Partner Marketing plays a key role in creating strong Brand connections that generate consumer demand within the evolving omni-channel retail environment.  The primary responsibility is the throughput of Brand communication strategies and their tactical activation in the retail environment, both in-store and online. Establishing and developing key partnerships and relationships with Brand Marketing, Sales, Merchandising, Retailers (customer buyers/marketers/ecommerce), agencies and outside suppliers will be essential to success in this role.   

Responsibilities:  

• Ensure brand and product communications are executed on time and on strategy through proactive relationships with internal account teams and key retailer contacts
• Improve Brand omni-channel presence (in-store and on retailers’ ecommerce websites) through collaboration with retailers on placement and implementation of marketing materials and messaging

• Lead creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, point-of-purchase, new product introductions, media plans, and seasonal initiatives
• Collaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores
• Support the development and execution of trade show booths, including the coordination and monitoring of all materials
• Coordinate the execution of ecommerce product videos to enhance product content and accelerate sales
• Assist in the management, budget, and approval of all fixture design initiatives, inclusive of production, distribution, and in-store implementation
• Works on special marketing projects as designated by the Sr Manager, Integrated Partner Marketing.

Leadership:

• Experience and understanding of evolving retail environment and business models for both in-store and online
• Ability to analyze data (sales reporting and .com analytics) to make recommendations on marketing allocation and spend
• Superior project management skills, including previous oversight of timelines, budgets and securing critical approvals
• Excellent interpersonal skills with the demonstrated ability to excel in cross-functional teams
• Ability to work in a fast-paced, changing environment while maintaining a critical eye to detail

Requirements:

• BS/BA degree required in Marketing, Management or Communications
• 5 + omni-channel marketing experience and applied knowledge of in-store and online retailer marketing, design principles, and understanding of the evolving retail environment
• Agency experience preferred, including exposure to media buying and planning
• Digital experience preferred

Leadership Competencies Expected for this Role

Foundational Leader

Global Agility – Be open and adapt quickly when things change

Purposeful Integrity – Do the right thing, even when no one is watching

Strategic Foresight – Think ahead and plan for what’s coming

Customer Centric Innovation – Find better ways to serve our customers

Urgency for Impact – Act fast and get results that matter

Bold Accountability – Take ownership of your work and results

Empowered Collaboration – Work well with others to get things done

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.