The Role
Provide day-to-day operational support for e.l.f.'s digital commerce channels (Web, App, TikTok Shop). Execute promotions and digital merchandising, monitor inventory and launch readiness, support subscription programs, assist reporting and data QA, and coordinate cross-functional issue resolution to ensure timely, accurate activations and strong channel performance.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
We’re looking for a highly organized, high-energy team member who thrives in a fast-paced environment and is energized by the speed of social commerce. The Coordinator, Digital Commerce provides day-to-day support across e.l.f. Beauty’s digital commerce business, with a primary focus on TikTok Shop alongside Web and App. This role supports execution across product setup, promotions, onsite merchandising, and performance reporting to ensure activations go live accurately, on time, and aligned with business priorities. The ideal candidate brings strong operational rigor, is confident working in Shopify day to day, and is excited to help establish repeatable processes that scale TikTok Shop performance and support new, emerging channels.
Responsibilities:
Sales & Operational Support
• Support daily operations including pacing updates, revenue tracking, and inventory health checks.
• Monitor in-stock status and assist with coordinating launch readiness (SKU setup, timing, go-live requirements)
• Support execution of the promotional calendar, including setting up promotions (discounts, loyalty offers, GWPs) and completing QA/testing prior to launch.
• Track inventory risks (low stock, overstock, discontinued items) and help coordinate mitigation actions such as targeted sell-through tactics and merchandising updates.
• Assist with operational management of subscription/auto-replenishment programs, including setup support, site checks, and issue escalation.
• Support daily operations including pacing updates, revenue tracking, and inventory health checks.
• Monitor in-stock status and assist with coordinating launch readiness (SKU setup, timing, go-live requirements)
• Support execution of the promotional calendar, including setting up promotions (discounts, loyalty offers, GWPs) and completing QA/testing prior to launch.
• Track inventory risks (low stock, overstock, discontinued items) and help coordinate mitigation actions such as targeted sell-through tactics and merchandising updates.
• Assist with operational management of subscription/auto-replenishment programs, including setup support, site checks, and issue escalation.
Digital Merchandising & Channel Execution
• Execute updates to onsite merchandising (collections, product sorting, navigation, site updates, and launch checks) to support conversion.
• Support product setup and maintenance, including SKU details, product availability, pricing checks, tagging, and content hygiene.
• Coordinate product listings and promotion setup support for social commerce, ensuring product feeds/listings are complete, accurate, and aligned to launch timelines.
• Flag issues and coordinate resolution with internal teams and partners.
• Execute updates to onsite merchandising (collections, product sorting, navigation, site updates, and launch checks) to support conversion.
• Support product setup and maintenance, including SKU details, product availability, pricing checks, tagging, and content hygiene.
• Coordinate product listings and promotion setup support for social commerce, ensuring product feeds/listings are complete, accurate, and aligned to launch timelines.
• Flag issues and coordinate resolution with internal teams and partners.
Reporting & Data Accuracy
• Assist in preparation of weekly/monthly & ad hoc reporting.
• Track and summarize key KPIs (sales, conversion, AOV, promotional lift, sell-thru) and share highlights and opportunities with the team.
• Maintain accurate details across tools and trackers; support data QA for dashboards and reporting.
• Assist in preparation of weekly/monthly & ad hoc reporting.
• Track and summarize key KPIs (sales, conversion, AOV, promotional lift, sell-thru) and share highlights and opportunities with the team.
• Maintain accurate details across tools and trackers; support data QA for dashboards and reporting.
Requirements:
•Bachelor’s degree required (or equivalent practical experience).
• 1–3 years of relevant experience in digital (sales, operations, merchandising) or a related role.
• Hands-on experience with a Shopify storefront is desired (admin, reporting, products, collections, merchandising, promotions coordination, QA).
• Strong Excel skills (pivot tables, lookups, basic data manipulation) and comfort working with large datasets.
• Highly organized with excellent attention to detail, able to manage SKU-level accuracy, promo setup, and launch checklists reliably.
• Clear communicator who can coordinate across teams, escalate issues quickly, and keep tasks moving in a fast-paced environment.
• 1–3 years of relevant experience in digital (sales, operations, merchandising) or a related role.
• Hands-on experience with a Shopify storefront is desired (admin, reporting, products, collections, merchandising, promotions coordination, QA).
• Strong Excel skills (pivot tables, lookups, basic data manipulation) and comfort working with large datasets.
• Highly organized with excellent attention to detail, able to manage SKU-level accuracy, promo setup, and launch checklists reliably.
• Clear communicator who can coordinate across teams, escalate issues quickly, and keep tasks moving in a fast-paced environment.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Skills Required
- Bachelor's degree or equivalent practical experience
- 1-3 years relevant experience in digital sales, operations, or merchandising
- Hands-on experience with a Shopify storefront (admin, reporting, product/collection setup)
- Familiarity or interest in social commerce; TikTok Shop experience is a plus
- Strong Microsoft Excel skills (pivot tables, lookups, basic data manipulation)
- Highly organized with strong attention to SKU-level detail and launch checklists
- Clear communicator able to coordinate across teams and escalate issues quickly
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
