DEPARTMENT OVERVIEW:
The Brand Solutions team sits within the Sales and Representation division at Fenway Sports Management, helping power the organization’s partnership sales efforts. The Brand Solutions team serves as an internal “brand marketer” responsible for creating compelling partnership stories, identifying new platforms and commercial opportunities, and building impactful solutions that both drive impact for brands and complement our world-class properties.
POSITION OVERVIEW:
The Brand Solutions Department is looking for someone who is passionate about creating brand partnerships that drive results. This role will serve as a vital contributor to FSM’s Global Partnerships team, supporting an array of prestigious brands and entities across both Fenway Sports Group portfolio and strategic ventures. Areas of focus for this role include golf (the PGA TOUR, the LPGA, Pro Shop and Versant), LeBron James’ Marketing & Representation (LRMR & Fulwell Content Studio), Liverpool Football Club, and FSM strategic partners (Aryna Sabalenka and the Rajasthan Royals), amongst others.
This role encompasses a dynamic range of responsibilities, such as developing pitch materials and partnership narratives, ideating on marketing platforms and creative campaigns, managing sales pipelines, tracking inventory and building necessary commercial deliverables. As the backbone of the partnership development process, this role requires someone who is highly diligent, effortlessly collaborative, a strong relationship builder and able to thrive in a fast-paced environment.
The base salary range for this position is $50,000-$65,000 based on relevant experience. Additionally, this position qualifies for annual incentive pay along with our comprehensive benefits package.
RESPONSIBILITIES:
- Support account sales leads throughout brand conversations across all FSM global properties.
- Work cross-functionally with teams to ensure sales approach and materials are data-driven, story-led and reflective of property identity.
- Coordinate with key stakeholders within properties to develop and approve partnership content.
- Assist on pipeline management, weekly reporting, and CRM organization.
- Gain a deep understanding and organization of available property inventory.
- Help evolve and maintain sales materials and go-to-market positioning across global properties.
- Support creation of commercial marketing platforms and new inventory.
CHARACTERISTICS/QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business Administration, Sport Management, or a similar field strongly preferred.
- 1-3 years of experience with brand strategy, activation, and/or sponsorship sales in a team, league, brand, agency or corporate setting.
- Passion for sports marketing, media, and sponsorship sales.
- Motivated by challenging the status quo and thinking “outside of the box”.
- Exceptional project management skills with a strong attention to detail, and the ability to execute multiple tasks independently in fast-paced environments.
- Excellent communication and storytelling capabilities.
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, SharePoint), CRM experience is a plus.
- High level of personal and professional integrity.
- Ability to travel, work evenings, weekends, and holidays as needed.
Skills Required
- 1-3 years of experience with brand strategy, activation, and/or sponsorship sales
- Bachelor's degree in Marketing, Business Administration, Sport Management, or similar
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, SharePoint)
- CRM experience
- Exceptional project management skills and strong attention to detail
- Excellent communication and storytelling capabilities
- Passion for sports marketing, media, and sponsorship sales
- Ability to travel, work evenings, weekends, and holidays as needed
- High level of personal and professional integrity
What We Do
Fenway Sports Group (FSG) is a global sports and entertainment holding company that owns and manages iconic franchises, including the Boston Red Sox and Liverpool FC. The company focuses on preserving and enhancing the organizations it acquires through strategic investments in innovative ventures, extending its operations into media, real estate, and the management of elite sports properties worldwide.
