Coordinator, Audience & Community Marketing

Forbes is seeking a Coordinator, Audience & Community Marketing to join our Audience Development & Community Marketing team. Reporting to the Manager, Audience & Community Marketing, this role will support the team in growing the audience for Forbes in-person, virtual and hybrid events. The Coordinator will work cross-functionally with multiple departments and support a wide range of marketing functions. This role is ideal for someone who is highly organized, thrives in a fast-paced environment and is eager to learn.  

This role will be hybrid/remote with the expectation of travel to provide on-site event support.

Responsibilities:

Event Community Marketing:

• Work across business groups to define and execute opportunities for live marketing, audience growth & data acquisition, across multi-channels: newsletters, partners, advertising, communities, organic and paid social.
• Draft copy to align with event campaigns that will be utilized across multiple channels (email, social, newsletter, etc.)
• Build landing pages for assigned events via WordPress.
• Build registration modules in the ticketing platform (Bizzabo)—create discount codes, set up confirmation emails, etc.
• Research additional resources and vendors to enable audience/database growth esp. as it relates to the communities we serve.
• Maintain event timelines, and meeting schedules, and help manage the marketing process from planning through approvals, including stakeholder communication.
• Create operational emails and work with the Demand Gen team to execute in a timely manner.
• Collaborate with various internal stakeholders to coordinate marketing initiatives.
• Proof marketing emails: review emails across the team before deployment to ensure no errors have been made (typos, grammar, punctuation, formatting etc.)

Reporting & Database Management

• Track and maintain week-over-week and year-over-year event analysis, BIPOC reports, post-event data folders and more.
• Work with the entire Audience Development team to implement digital surveys focused on virtual and in-person experiences and identify future improvement opportunities.
• Work with audience and community marketing counterparts to ensure database crossover and overuse are minimized.

Customer Service:

• Help maintain the Freshdesk customer service escalation tickets for multiple events, ensure all customer inquiries are met and any issues are forwarded accordingly in a timely fashion.
• Respond to inquiries and responses and convert prospects by email and phone accordingly.

On-site Event Responsibilities:

• Assist with setting up on-site technology needs at registration
• Maintain professional demeanor as the first point of contact for event attendees 
• Be informed and knowledgeable about event details to address attendee questions, serving as an event support Help Desk to ensure attendees are supported appropriately
• Work with the Logistics Team to understand your role and call times for the event 

Qualifications:

• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail; ability to prioritize tasks, multitask in a fast-paced environment and adapt quickly to changing business/client needs
• Demonstrates curiosity, and strong willingness to learn, with ability to analyze complex problems and recommend solutions
• Understanding of tools including Microsoft Office Suite, Google Workspace, Salesforce, Pardot, Event Registration Platforms and Project Management Platforms. 
• Positive ‘can-do’ attitude
• 1-3 years of relevant event marketing experience
• B.A. degree from a four-year college or university, preferably in the field of marketing, advertising, journalism, public relations or equivalent experience

The annual base salary range for this role is $60,000 - $65,000

Forbes has estimated the compensation range set forth above in good faith.  The compensation range is what we believe we will offer, and ultimately pay, a successful candidate.  In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so.  Should we make any such changes, this advertisement will be revised to reflect such revisions.  We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.  Thank you for your interest in joining Forbes!