Conversion Tracking Implementation Specialist (Development Skills Required)

We're not just another agency, and we're searching for someone who is not looking for just another job.

Important Requirements: 

The two main requirements or abilities for the Conversion Tracking Implementation Specialist role are:

Extensive Hands-on Experience with Conversion Tracking Implementation & Diagnostics: 

• Web events & conversion tracking implementation & diagnostics (calls, forms, chats, direct bookings),
• Phone call tracking implementation & diagnostics,
• Google Measurement API implementation and diagnostics,
• Channel attribution implementation and diagnostics for aforementioned Web Events & Conversions.

Web Events Custom Code Debugging Experience: 

• Debug PHP, JavaScript, jQuery, Ajax, and API code that sends web events and conversions data to tracking platforms - Google Analytics, Google Ads, Call Tracking Systems, and CRMs,
• Diagnose tracking issues and bugs, code solutions, or, if higher development skills required, write clear task requirements and instructions for the full-stack development team, check quality of dev team fixes.

Your Mission👩‍🚀

As our Conversion Tracking Implementation Specialist, your primary focus will be implementing solutions to track web events and conversions, making sure that code triggers correctly, data is sent accurately, and everything runs smoothly. 

You’ll be responsible for coding, or, if higher development skills are required, coordinating the coding of custom solutions to ensure flawless conversion tracking and accurate data flow across all marketing channels. 

Regular tasks include, but are not limited to, diagnosing, maintaining, troubleshooting, debugging and optimizing tracking systems. 

The bar is set high, and we're looking for someone who can set it even higher—driving innovation, solving complex problems, and elevating the standard for tracking performance. You must excel at what you do and love doing it.

Why you might like working with us:

Time Empowerment: ⏳ We recognize that time is your most valuable, non-renewable resource, and our core belief is in encouraging time empowerment. At Regex SEO, we aim to ensure that every working professional has the time to do what they truly enjoy and love, making space for both work and personal passions.

Flexible Work Schedule: 🕒 Design a work schedule that matches your most productive times of the day, whether you're an early riser or a night owl.

Recharge Days: 🌿 We encourage you to take two mental health recharge days each month (Feb-Nov) to prioritize your well-being and stay refreshed, helping you maintain peak performance without disrupting your work.

Autonomy and Inclusivity: 🗣️ Everyone’s voice matters here, and we encourage you to share your ideas for improvement, fostering an inclusive environment that values your contributions.

The heart of Regex SEO is expressed in our brand essence - "We Care".

At Regex, we care about our clients, our teammates, the work we do, and, of course, you! 🚀

• We value Data over gut feelings
• We value Transparency over image
• We value Solutions over problem-dwelling
• We value Enthusiasm over complacency
• We value Mastery in something over mediocrity in everything

If you're driven to exceed expectations and thrive in a high-performance environment, then we want you on our team. We set the bar high and seek individuals who are ready to raise it even higher. In return, we promise to help you work with purpose and precision, giving you back valuable time to enjoy the things you love most.Responsibilities 📈

• Conversion Tracking Setup, Maintenance, Improvement, and Optimization: 🔍
• Set up, maintain, monitor, and troubleshoot online and offline conversion tracking for campaigns across all digital marketing channels for data capture and reporting.
• Ensure seamless conversion tracking integrations among websites, Google Analytics, PPC & email marketing platforms, and CRM systems through API connections.
• Write (and/or coordinate writing of) custom scripts using PHP and JavaScript to ensure the integration of tracking data from various sources.
• Manage custom dynamic number insertion & substitution and other data collection mechanisms.
• Implement Google Tag Manager custom tags.
• Implement tracking across devices to capture user interactions when they move between desktop, mobile, and other devices, ensuring comprehensive conversion attribution.
• Integrate (and/or coordinate integration of) custom API solutions for data collection.
• Manage data transmission via webhooks or direct API calls.

• Support and Troubleshooting: 🤝
• Provide support for tracking-related issues across SEO, PPC, and email marketing.
• Monitor the accuracy and performance of all tracking systems.
• Troubleshoot and resolve discrepancies in tracking data between platforms
• Identify, diagnose and resolve coding issues or bugs in tracking implementations to ensure accurate system functionality across all platforms.

• Improvements and Optimization: 🧠
• Continuously improve the accuracy of tracking systems.
• Keep up with new developments in tracking technology and apply best practices to ensure accurate data collection.
• Optimize tracking setups for enhanced data capture and reporting.

🌟 2+ years of experience as a DIGITAL MARKETING TRACKING SPECIALIST 

🧠 2+ years of experience as a DEVELOPER

💪 Must speak ENGLISH

💻 Extensive hands-on experience with conversions tracking - web events, web hooks, and API in Google Analytics. Hands-on experience with events & conversions tracking using Google Tag Manager.

🔗 Hands-on experience with call tracking software (e.g.: Twilio, CallRail, or alike)

📦API integration knowledge: Google Ads, Google Analytics, and Google Measurement API

🌐 JavaScript + jQuery: Experience with form validation, form submission, UTM tracking, traffic source identification, working with cookies, and integrating with Google Analytics Events API.

🧠 Knowledge of front end and backend development for effective communication with developers

🔍Understanding of SEO impacts on load speed, URL structure, navigation, indexing, robots.txt, sitemaps, and structured data.

⏱ Strong time management skills with the ability to prioritize tasks and meet deadlines in a remote setting.

Although not required, having hands-on experience with the following will make you stand out from other candidates:

Twilio & Twilio API (🌟 Huge Plus)

ServiceTitan (🌟 Huge Plus)

Schedule Engine (🌟 Huge Plus)

Shift4Shop/3D Cart (🌟 Huge Plus)

SendGrid (🌟 Huge Plus)

Google BigQuery (🌟 Huge Plus)

SEMrush (🌟 Huge Plus)

SEO Structured Data (🌟 Huge Plus)

Conversational level of Russian language (🌟 Huge Plus)

Ability to add HTML+CSS content blocks and forms to existing sites (🔍 Plus)

Wordpress conversion tracking plugins and templates (🔍 Plus)

Conversion tracking on webs platforms like Squarespace or alike (🔍 Plus)

Joomla (🔍 Plus)

ModX (🔍 Plus)

Email Marketing Tracking Experience (🔍 Plus)

Live Chat Integrations (🔍 Plus)

Experience working at/with Digital Marketing Agencies in-house, or as a Freelancer (🔍 Plus)

Knowledge of Google Search Console (🔍 Plus)

Proven ability to work effectively in a remote environment, maintaining productivity and engagement (🔍 Plus)

⚡ Urgency/Priority:

• This role is of high urgency. We need someone who can quickly adapt to our current tracking setup and implement improvements to ensure optimal performance. The success of this role directly impacts our marketing effectiveness and the accuracy of our data-driven decisions.

⏳ Radical Accountability & Giving Back Time:

You have full control over your schedule. We believe in radical accountability—how and when you work is entirely up to you, as long as project deadlines are met and the work is delivered at a high standard. To support your well-being, we encourage taking two mental health recharge days per month from February to November. Additionally, our company closes for two weeks at the end of the year for the holidays, so there’s no expectation to work during that time, giving you the chance to rest and recharge.

🎓 Professional Development:

We want you to continue honing your craft. We offer opportunities to access resources like courses, tools, and conferences to help you stay on the cutting edge in your field.

👶 Parental Support:

Should life events, like the arrival of a new child, arise, you’ll have the flexibility to take up to 3 months off without affecting your contract.

🕒 Complete Flexibility:

You set your own hours and manage your workflow independently. As long as the work is delivered on time and meets the agreed-upon standard, how you achieve it is entirely up to you.

🌍 Work Remotely:

Work from anywhere that inspires you. To help you stay productive, we can contribute to coworking memberships or home office expenses, such as internet costs, allowing you to create the workspace that works best for you.

💰 Profit Shares:

At the beginning of each year, we distribute profits based on the success of the previous fiscal year. This is our way of recognizing the hard work and contributions made by everyone toward our collective achievements.

Earnings for this position range from: $2,500 USD to $4,500 USD a month

About Regex SEO

At Regex SEO, we believe in radical accountability, setting high standards, and always raising the bar. Our team thrives on collaboration, innovation, and being deadline-driven. We seek individuals who are not only passionate and driven but also embrace challenges with a sense of ownership and responsibility. If you're ready to be part of a forward-thinking company that pushes boundaries and delivers exceptional results, we encourage you to apply. Join us and step into a career where high expectations lead to endless possibilities!

Apply Now!