About the Role:
We are seeking a Conversion Rate Optimization (CRO) Manager to lead our conversion optimization initiatives. Reporting to the Director of Ecommerce, this role will develop and implement strategies to optimize conversion rates across our digital channels. The ideal candidate requires expertise in analyzing customer journeys and the conversion funnel on our website both quantitatively, through web analytics, and qualitatively, through user research and insight and will have a deep understanding of what impacts conversion rates and how to measure the effectiveness of CRO strategies.
Specific responsibilities:
- Understand and measure the impact of CRO initiatives, using both quantitative and qualitative data
- Analyze customer journeys and conversion funnels to identify opportunities for optimization
- Utilize web analytics and user research to gain insights into user behavior and preferences
- Own the AB Testing roadmap, ensuring alignment with conversion rate optimization as the primary KPI
- Collaborate with cross-functional teams (CFTs) to align testing initiatives with business priorities:
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- Product: Be aware of upcoming site enhancements that may impact conversion and partner closely to innovate new site functionality to drive conversion
- Merchandising: Understand upcoming product launches and support conversion-driving initiatives
- Marketing: Partner with each marketing channel, understand how and why customers convert through each channel, and tailor landing strategies to those customer groups
- Creative: Continuously challenge current site designs and creative strategies, testing new approaches to better communicate the value of our products and business to customers.
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- Ideate and develop test hypotheses based on data and insights
- Set up and manage tests through our AB Testing platform, ensuring the accurate implementation and execution of experiments
- Establish appropriate KPIs to measure the success of tests and initiatives
- Provide weekly updates on the testing roadmap and results
- Interpret test results, refine ongoing testing, and iterate on strategies to continuously improve conversion rates
- Share results with relevant stakeholders and lead follow-up actions based on findings
What you’ll need:
- Minimum 4 to 6 years of ecommerce experience
- Proven experience in CRO management, with a strong understanding of digital marketing and web analytics
- Proficiency in AB testing tools and platforms, such as Optimizely or AB Tasty
- Strong analytical skills with the ability to interpret complex data and metrics, using systems like GA4 or HEAP
- Experience working with cross-functional teams and managing multiple projects simultaneously.
- Excellent communication skills, with the ability to present findings and recommendations clearly and persuasively
- A data-driven mindset, with a passion for optimizing user experiences and achieving measurable results
Compensation:
Compensation: $90,000 - $110,000
Discretionary Annual Bonus Eligibility: Up to 15%
Top Skills
What We Do
Health-E Commerce is a consumer health and wellness online retailer, comprised of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
We are passionate about helping consumers to improve their health and maximize their health savings through qualified shopping and education. Through our websites, eligibility lists, and content, we help consumers understand, manage, and use their benefits. We also advocate for the eligibility of important new product categories, such as OTC meds and feminine care, to increase the types of everyday products that are eligible.
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